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Sebastian Kaulitzki ©
#Prisms2018: Out of Africa - an insider's perspective

The following is an excerpt from the Chartered Institute of Public Relations International (CIPRI) 2017 Maggie Nally Memorial Lecture I delivered at the House of Lords, Palace of Westminster...

By Robyn de Villiers 19 hours ago

The Soapbox Films team with Stein back-left.
VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...

By Leigh Andrews 19 Apr 2018

Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...

By Wynand Smit 18 Apr 2018

Barclays Accelerator.
Why African banks must work with fintech startups

The need for African banks to innovate at a quicker pace and access new customer segments is behind the increasing number of financial institutions partnering with or investing in fintech startups...

By Tom Jackson 13 Apr 2018

Faithie © –
Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

How the internet is reshaping World Heritage and our experience of it
How the internet is reshaping World Heritage and our experience of it

Most people's experience of World Heritage is now a digital one. Whether it's on social media, an official website, Wikipedia or a simple Google search, this shift in "visitation" means many people who engage with World Heritage will never physically travel to the actual site...

By Cristina Garduño Freeman 29 Mar 2018

Caroline Kende-Robb is chief advisor to Rt. Hon. Gordon Brown, chair of the UK Education Commission.
These are the eight reasons why 2018 could be Africa's year

It is in Africa where the rays of prosperity are shining brightest. 2018 will be a breakout year for many - though not all - African economies, owing to gains in eight key areas...

By Caroline Kende-Robb 27 Mar 2018

Bradley Elliott, founder of Continuon.
World's first social influencer survey results reveal the power of authentic online influence

Bradley Elliott, reveals the results of the world's first big brand social influencer survey by social intelligence company, Continuon...

By Juanita Pienaar 23 Mar 2018

Tigo managing director, Simon Karikari, (second left), and the general manager of Uber East Africa, Loic Amado, shake hands after announcing the partnership between Tigo and Uber Tanzania in Dar es Salaam. Others are: Uber country manager, Alfred Msemo and Tigo’s head of mobile financial services, Hussein Sayed. Source: Tigo.
Tigo and Uber partner up in East Africa

Tigo Tanzania and Uber partner to offer exciting new offers to customers in Dar es Salaam, Tanzania...

23 Mar 2018

Sharpening African manufacturers' competitive edge with technology
Sharpening African manufacturers' competitive edge with technology

African countries from South Africa to Ethiopia to Nigeria are pinning some of their hope for economic growth and job creation on industrialisation...

By Matthew Kibby 20 Mar 2018

#ECMA2018: Adopt a humanistic approach to AI
#ECMA2018: Adopt a humanistic approach to AI

Artificial intelligence doesn't have to induce a Hollywood sci-fi dystopian nightmare in which robots take over the world. It may instead offer an exciting opportunity to connect consumers to your brand...

By Maroefah Smith 16 Mar 2018

Consumer engagement today is shaped by technology
Consumer engagement today is shaped by technology

Gil Sperling writes that marketers need a fundamental shift in outlook to remain relevant...

By Gil Sperling 15 Mar 2018

How to promote innovation in Africa
How to promote innovation in Africa

The Africa Innovation Summit will bring together 1,000 innovators, entrepreneurs, policy makers, business and political leaders, as well as academics, researchers and investors in Africa...

13 Mar 2018

Short and sweet - Storytelling for digital marketers
Short and sweet - Storytelling for digital marketers

Storytelling in branding is not a new concept. It is something that brands have mastered and failed at, left impressions and created legacies through. The best campaigns have been identified through their storytelling and connecting with their consumers...

By Romi Adler 12 Mar 2018

Youth, economy on Africa agenda at Commonwealth Africa Summit
Youth, economy on Africa agenda at Commonwealth Africa Summit

Climate change, youth political participation, the economy and security, top the agenda at the Commonwealth Africa Summit 2018 in London this week...

12 Mar 2018

New book launches with stories of African female entrepreneurs
New book launches with stories of African female entrepreneurs

Founding Women is a book that aims to increase the visibility of role models for young African women and girls...

9 Mar 2018

Three applications for video in channel communication
Three applications for video in channel communication

Wynand Smit takes a fresh look at how video can be used in the channel environment, like how AI-enabled video screens can "learn" from the data you create when interacting with them...

By Wynand Smit 7 Mar 2018

Dustin Homer is director of client solutions, Fraym.
Africa Rising: How Geospatial data analytics is transforming governance on the continent

In Africa, the potential of data to improve governance is just beginning to make itself felt...

By Dustin Homer 6 Mar 2018

New website launched for investors in Africa
New website launched for investors in Africa

Ecobank has launched an African markets website to provide key facts for businesses and investors on the economies of Sub-Saharan Africa...

6 Mar 2018

Orange and OpenClassrooms have combined forces to train young Africans in digital technology.
Critical need for digital skills for Africa's youth

By 2050, the African population will double, to reach 2.5 billion - half of whom will be under the age of 25. Investing in education, in particular e-education, and digital skills, has to be a priority...

6 Mar 2018

#DigitalSummit2018: Championing diversity in digital
#DigitalSummit2018: Championing diversity in digital

Catherine Grenfell, ex-5FM presenter who co-founded and manages The Eye radio station, opened this year's IAB Digital Summit sharing her experience of digital and what she predicts for the industry...

By Jessica Tennant 5 Mar 2018

Spotlight on Africa's disruptive technologies
Spotlight on Africa's disruptive technologies

The Africa CEO Forum, which is holding its 6th edition on 26 and 27 March 2018 in Abidjan, will turn the spotlight on Africa's disruptive technologies...

2 Mar 2018

Mastercard to use Messenger to help SMEs leverage digital payments in Africa, Asia
Mastercard to use Messenger to help SMEs leverage digital payments in Africa, Asia

Mastercard will use Facebook Messenger to provide technology to small businesses in Africa and Asia to drive affordable acceptance of electronic and mobile payments...

1 Mar 2018

Human rights activist Annie Raman on Fort Review.
#FortReview: "How creativity can save lives when put to good use" - Annie Raman

Here's how Fort Review is changing perceptions and giving a voice to issues of industry equality, as well as the rise of advertising that goes beyond just punting a product to actually solving a societal issue...

By Leigh Andrews 1 Mar 2018

Mark Kamau, user experience design director, BRCK.
#DesignIndaba2018: Connecting the unconnected in Africa

Design Indaba speaker Mark Kamau is a Kenyan on a mission to connect everyone in Africa, and then the rest of the world, to the internet...

By Louise Marsland 26 Feb 2018

Dr William Mapham.
Image © Christopher Larson/Scott Gorman.
#Designindaba2018: SA's crowd-sourced solution for a global problem

Dr William Mapham, an ophthalmologist hailing from the Eastern Cape, who conceived the Vula app, whilst working at the Vula Emehlo Eye Clinic in rural Swaziland and experiencing first-hand the difficulties faced by rural health workers in need of specialist advice, spoke on Day 2 of Design Indaba and received a standing ovation...

By Sue Disler 22 Feb 2018

Johanna McDowell. Image provided.
Marketers to take digital in-house at unprecedented rate

Johanna McDowell writes that in 2018 more and more marketers will handle more and more digital marketing in-house...

By Johanna McDowell 22 Feb 2018

Don't overlook consumers in Africa's rural areas
Don't overlook consumers in Africa's rural areas

Rural areas are arguably the most overlooked spaces in Africa, in terms of government services as well as corporate attention. It's a mistake to rule out rural spaces and consumers, especially in Africa. Global commerce is fiercely competitive, with business leaders and investors still waking to the vast potential of Africa's burgeoning consumer market. The continent, now home to more than 1.1 billion people, will account for one-fifth of the world's population by 2025...

By Ben Leo 20 Feb 2018

Thomson Reuters launches Eikon mobile app in Africa
Thomson Reuters launches Eikon mobile app in Africa

Thomson Reuters has announced the launch of the Thomson Reuters Eikon mobile app to give their customers in Africa access and instant connection to financial analysis...

20 Feb 2018

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