The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
The fourth annual PwC South Africa Entertainment and Media Outlook was launched recently and I caught up with Vicki Myburgh, Entertainment & Media Industries Leader for PwC Southern Africa.
By Danette Breitenbach 29 Nov 2013 15:01
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Africa is the final economic frontier and marketers are actively looking to market their brands on the continent.
By Danette Breitenbach 12 Sep 2013 14:57
Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.
By Danette Breitenbach 5 Sep 2013 05:42
Mobile is top of the big four influencers of BI change across Africa this year. The massive growth in mobile across Africa is driving resurgence in business intelligence (BI) growth, as executives across the continent see the value of having relevant, updated data at hand at all times.
By Ayanda Dlamini 29 Apr 2013 12:53
The wife of a hunger-striking Libyan journalist has told Amnesty International of her disbelief that her husband has been imprisoned and denied bail for 'offending' the judiciary under an al-Gaddafi-era law.
11 Apr 2013 13:46
2012 saw the BuzzCity network grow by 67% with over 210.8 billion ads served across the globe and this extensive growth in mobile usage is certain to continue as we move through 2013.
By Dr KF Lai 21 Feb 2013 11:07
Microsoft Corporation on Tuesday, 5 February 2013, introduced the Microsoft 4Afrika Initiative, a new effort through which the company will actively engage in Africa's economic development to improve its global competitiveness.
6 Feb 2013 11:40
Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity.
Issued by Bizcommunity.com 3 Oct 2011 14:57
Ahmad Abdulkarim Julfar, CEO of Etisalat Group, recently predicted a positive future for the telecoms industry during the morning session of GSMA Mobile 360 Series-Middle East conference at Dubai World Trade Centre.
22 Oct 2013 15:04
Libya will launch a tender in 2014 for the award of the country's first private mobile phone licence, Communications Minister Usama Siala told AFP on Monday.
19 Sep 2013 09:17
In an attempt to provide its users with more flexible on-demand subscriptions and bigger selection of data option, Vodafone Egypt has selected Ericsson (NASDAQ:ERIC) to deploy Ericsson Mobile Broadband Charging (MBC).
9 Sep 2013 08:39
Millward Brown has entered the next phase of its mobile research strategy across Africa and the Middle East.
Issued by Millward Brown 5 Sep 2013 23:48
MasterCard, the National Bank of Egypt and Etisalat, have announced the launch of 'Flous', the mobile payment wallet in Egypt, which will bring Etisalat Egypt's subscriber base safe and convenient payment services through the power of their mobile phones.
25 Jun 2013 13:31
Two web radio stations were launched in Tunisia earlier this month to deliver the voice of the region's population to officials and to send reassuring messages to neighbourhood youth.
By Monya Yahia 22 Apr 2013 11:44
Millicom International Cellular, operating under the Tigo brand, and non-profit organisation Reach for Change have agreed to join forces to improve the lives of children in Africa through social entrepreneurship.
4 Sep 2012 10:28
Airtel Chad has collaborated with Ecobank to launch Airtel Money in the West African nation. Reportedly the first mobile commerce product in the country, the service will allow subscribers to carry out financial transactions on their mobile phones and enhance the delivery of financial services at affordable costs.
20 Jun 2012 11:21
A new research study has found that SA has some of the least affordable prepaid mobile tariffs on the continent and is falling behind many of its neighbours because of high wholesale call rates between operators.
By Craig Wilson 13 Apr 2012 09:52
DUBAI, UAE: The 6th Dubai Lynx Awards, one of the premier awards celebrating creative excellence in MENA's advertising and communications industry, has received a total of 2037 entries from 17 countries.
5 Mar 2012 08:33
The January 2011 revolution in Tunisia brought an end to internet filtering and control of online content but old habits seem to be resurfacing and Reporters Without Borders urges the Tunisian courts not to take any decision that could lead to the restoration of filtering.
10 Feb 2012 12:28
Mobile users in Morocco continued their upward push through 2011, with the number of users rising 14.29% to 36.55 million. According to the report from the country's national telecom regulator ANRT, the result is a 113.57% penetration rate.
30 Jan 2012 11:03
SAN FRANCISCO, US: Apple has announced that the latest version of its hot-selling iPhones will be released in China and 21 other countries on 13 January. It is already available in South Africa.
6 Jan 2012 09:43
Mobilising public services in Africa, the white paper compiled by Informa Telecoms & Media and available at the AfricaCom event taking place from today, Wednesday, 9 November until Thursday 10 November 2011 at the Cape Town International Convention Centre in South Africa, reveals that South Africa is more ready than Kenya and Egypt in terms of embracing mobile government services.
9 Nov 2011 09:55
LONDON, UK: Africa has become the second most connected region in the world in terms of mobile subscription count, up from fourth place at the end of 2010, according to new research by Informa Telecoms & Media, and the number of mobile subscriptions in Africa is expected to reach one billion in 2016.
4 Nov 2011 08:28
Global telecommunications company, Bharti Airtel, have announced the appointment of Salia Gbane as the managing director for its business in Chad.
3 Oct 2011 11:00
An unprecedented summit of African media conferences take place Friday 16 September to Monday 19 September 2011: Highway Africa, Pan African Conference on Access to Information, Digital Citizens' Indaba, the African Forum for Media Development, various editors' forum meetings, and workshops for African journalism educators.
13 Sep 2011 13:53
CAIRO, EGYPT / NEW YORK, US / LONDON, UK / SINGAPORE / SAO PAULO, BRAZIL: The Mobile Marketing Association (MMA) recently announced the launch of the Egypt and Middle East Local Council and the appointment of new co-chair, CEO & co-founder at Digital Republic, Karim Khalifa. The launch of MMA Egypt and Middle East is in response to the increased interest and investment in mobile marketing, and the need for industry support and guidance within the region.
20 Jul 2011 12:20
Neo@Ogilvy's global CEO, New-York based Nasreen Madhany, has been visiting South Africa for a corporate summit, where she talked up the role emerging markets will play in the future profitability of her company.
By Herman Manson: @marklives 5 Jul 2011 13:30
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