Euromonitor International has just released a Shifting Market Frontiers Megatrend forecast in which it pegs 'Africa Rising' as a megatrend...
By Louise Marsland 1 day ago
Euromonitor International has just released a Shifting Market Frontiers Megatrend forecast in which it pegs 'Africa Rising' as a megatrend...
It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...
Wynand Smit 18 Apr 2018
With falling consumer confidence and a slow economic growth outlook, brands are intensifying the fight for consumer loyalty...
Nicholas Bednall 16 Apr 2018
It is in Africa where the rays of prosperity are shining brightest. 2018 will be a breakout year for many - though not all - African economies, owing to gains in eight key areas...
Caroline Kende-Robb 27 Mar 2018
As store closures continue across the globe, we're witnessing the demise of physical retail as we know it...
Lauren Hartzenberg 26 Mar 2018
The African Continental Free Trade Area Agreement (CFTA ) could enter into effect by the end of this year following signing by 44 countries yesterday at the 10th extraordinary African Union Summit...
Collins Mwai 22 Mar 2018
African countries from South Africa to Ethiopia to Nigeria are pinning some of their hope for economic growth and job creation on industrialisation...
Matthew Kibby 20 Mar 2018
The proliferation of e-commerce essentially means that retailers are now more than ever competing in a global marketplace...
Lauren Hartzenberg 16 Mar 2018
Reality bites when it comes to Kenya's latest Nielsen Consumer Confidence Index score (Quarter 4, 2017), which has dropped six points from the previous quarter to 94...
Nielsen 15 Mar 2018
Gil Sperling writes that marketers need a fundamental shift in outlook to remain relevant...
Gil Sperling 15 Mar 2018
In the search to become 'more than a store', retailers in Africa need to put their customer at the heart of the operation, says Frans van der Colff...
Lauren Hartzenberg 9 Mar 2018
The media is a key platform for dissemination of information around medications on the continent in Africa, where virtual spaza shops for drugs proliferate...
Nomfundo Dlamini 8 Mar 2018
How Egyptian fashion designer Amna Elshandaweely uses social activism in her fashion to address issues of culture and identity...
Louise Marsland 22 Feb 2018
THE HAGUE, Netherlands - Anglo-Dutch consumer giant Unilever, one of the world's largest advertisers, threatened on Monday to snub digital platforms that fail to protect children or help "create division" in society...
13 Feb 2018
In the highly competitive business landscape where social media and customer experience are adding complexity to a global landscape, marketing needs to evolve...
Paula Sartini 6 Feb 2018
When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales...
Sandra Steenkamp 5 Feb 2018
Mall for Africa, an e-commerce and m-commerce platform present in Nigeria, Kenya, Ghana and Rwanda, has expanded to 11 new countries in Africa...
5 Feb 2018
In Africa and the Middle East, the value of mergers and acquisitions transactions is expected to rise to $6.4 billion in 2018 and will continue to rise in 2019, to $6.6 billion...
1 Feb 2018
If you're searching for proof that retail as we know it is changing, look no further than Shanghai's 24-hour, unstaffed, self-driving grocery store...
Lauren Hartzenberg 29 Jan 2018
As smart technology enters our homes, cars, work and leisure time, marketers have the opportunity to innovate and reach potential customers via ever-expanding touch points...
Jainita Khatri 25 Jan 2018
The market research company, Euromonitor International revealed the top 10 global consumer trends for 2018...
23 Jan 2018
Less than 30% of African e-commerce startups are profitable, as ventures tackle issues such as lack of funding, shortage of trust and logistical difficulties...
Gabriella Mulligan 8 Dec 2017
Manufacturers and retailers seeking to stay one step ahead in Africa's complex markets need to move beyond 'business as usual' - they simply cannot keep doing the same things and expecting a different result...
Nielsen 30 Nov 2017
Consumer goods are powering the next generation of Africa-GCC business links, finds a new EIU study...
2 Nov 2017
Physical merged with digital, that's where the term phygital comes from. It's a marketing and retail description, but you'll find a world of phygital art out there too...
Jainita Khatri 26 Oct 2017
The consumer-facing sector has been pivotal to Africa's growth story, with McKinsey & Company estimating it accounted for almost 50% of GDP expansion between 2010 and 2014. Here are some of the latest FMCG trends...
Jaco Maritz 24 Oct 2017
Jumia Nigeria has introduced an e-commerce bot that allows shoppers to order food, find fashion or electronic items and book hotels and flights by simply having an online conversation...
4 Oct 2017
Unilever launches an Africa hub in Johannesburg in its drive to grow its business of iconic brands across the African continent...
19 Sep 2017
Prior investigation of potential markets in Africa is invaluable in preventing massive mistakes...
6 Sep 2017
In Nigeria, jollof rice isn't just a tasty West African dish - it's a national obsession...
Gregory Walton 25 Aug 2017