UNITED STATES

(c) Ventsislav Bratovanov -
The line between news and advertising is blurring, according to study

According to the Global Communications Report, 64% of public relations professionals surveyed predict that in five years the average consumer will not be able to distinguish between news stories (earned media) and promotional content (paid media)...

20 Apr 2018

GLOBAL

IPRN survey reveals how online influencers are leveraged around the world
IPRN survey reveals how online influencers are leveraged around the world

The International Public Relations Network (IPRN) surveyed its members to uncover ways brands can leverage their relationships with bloggers and influencers all around the world...

10 Apr 2018

SOUTH AFRICA

Aleksandra Gosiewski
#DesignIndaba2018: The next generation of fashion is biology

New York-based Fashion Institute of Technology graduate and biomaterials research company AlgiKnit co-founder and COO Aleksandra Gosiewski gave a thought-provoking presentation at Design Indaba on Wednesday on why they, at AlgiKnit, believe that biology is the future of fashion and their revolutionary work in their search for a sustainable product...

By Jessica Tennant 23 Feb 2018

UNITED STATES

Image credit: Pixabay via
Social media companies should ditch clickbait, and compete over trustworthiness

Social media websites and online services, created to profit from connecting people and encouraging global conversations, have a deep and troubling dark side...

By Barbara Romzek and Aram Sinnreich 3 Jan 2018

SOUTH AFRICA

Image credit: Alok Sharma - .
New research suggests organisations should embrace new messaging culture

Surge in consumers' use of messaging and social media is transforming their expectations of service, says new BT and Cisco research...

6 Dec 2017

UNITED STATES

Report reveals customer aftermarket is afterthought for manufacturers
Report reveals customer aftermarket is afterthought for manufacturers

A new report reveals discrepancies in how manufacturers and retailers view and approach post-purchase revenue, profit and relationship-building opportunities in the aftermarket service sector...

12 Oct 2017

SOUTH AFRICA

George Tsartsianidis ©
Social networks extend gains as news sources in US: survey

Social networks have made more gains as news sources for Americans in 2017, according to a study released Thursday suggesting more woes for traditional news organisations...

8 Sep 2017

GLOBAL

Boost your brand through rapid response
Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance, reports the Chief Marketing Officer (CMO) Council in a survey report...

14 Aug 2017

UNITED STATES

A paywall is under construction in Facebook's Instant Articles section where the social network has agreements with select outlets to publish directly to the platform, according to a story initially published online at TheStreet |
Facebook to test news story paywalls: report

SAN FRANCISCO - Facebook will test limiting the number of published news stories that can be read for free on its Instant Articles platform for premium publishers, US media reported on Wednesday...

21 Jul 2017

GLOBAL

olegdudko ©
Consumers prepared to abandon brands appearing alongside objectionable content

A CMO Council survey in the US, Canada and UK reveals that 48% of consumers will punish brands they love for not using trusted media platforms...

13 Jun 2017

GLOBAL

Four realities facing brands today
Four realities facing brands today

We Communications' inaugural ‘Brands in Motion' study uncovers four realities that allow brands to embrace motion...

9 Jun 2017

SOUTH AFRICA

Twitter eyes paid 'premium' service for power users
Twitter eyes paid 'premium' service for power users

WASHINGTON - Twitter has begun surveying members on a paid subscription service that would give frequent users more tools for using the social network for marketing, journalism and other fields...

27 Mar 2017

SOUTH AFRICA

Is your website driving away customers?
Is your website driving away customers?

US consumers in particular are very discerning when shopping online, so much of the global ecommerce research stems from there, but it's more than just a 'Western concern'. Here's why African business should take online shopping cart abandonment into account locally and when selling to an international market...

By Leigh Andrews 7 Oct 2016

UNITED STATES

Naseem Javed
Sobriety of oil-addicted nations

The world is just not going to stop neither for a single leader nor for groups of nations..?

By Naseem Javed 20 Apr 2016

UNITED STATES

Analytics Quotient becomes part of Millward Brown
Analytics Quotient becomes part of Millward Brown

Analytics Quotient (AQ) will become part of Millward Brown Analytics, a Kantar brand focused on using connected data intelligence to unlock insights that help clients drive growth, following ots acquisition by WPP-owned, Millward Brown...

1 Mar 2016

UNITED STATES

From start-ups to Apple: Why everyone needs market research
From start-ups to Apple: Why everyone needs market research

The two most famous stories about market research are used as arguments against it...

By Rob Granader, via Ashlan Bonnell 2 Apr 2015

UNITED STATES

The eight criteria that distinguish B2B markets from B2C markets
The eight criteria that distinguish B2B markets from B2C markets

WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...

By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015

UNITED STATES

Americans eye ways to skirt online snooping: survey
Americans eye ways to skirt online snooping: survey

WASHINGTON DC, US: Americans have been stepping up efforts to keep their data private since the revelations about vast US government surveillance programmes, a survey showed on Monday...

20 Mar 2015

UNITED STATES

Latest emerging trends in market research
Latest emerging trends in market research

WASHINGTON DC, US: Many organisations have adopted technologies into their business models to increase efficiency, become more flexible, and to transform their current business functions. Market research has followed suit...

By Caitlin Stewart, courtesy Ashlan Bonnell 26 Jan 2015

UNITED STATES

How to react when making market research mistakes
How to react when making market research mistakes

WASHINGTON DC, US: In each stage of the market research process, there are common mistakes that can be made. So how should you handle them?

By Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015

UNITED STATES

Five struggles of a market researcher
Five struggles of a market researcher

WASHINGTON DC, US: The process of conducting market research isn't always easy, nor is the job of a market researcher. Here are five factors you should consider when gatthering data...

By Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014

UNITED STATES

Best customer service: The world's top 10 countries
Best customer service: The world's top 10 countries

CHICAGO, US: Last March, Bloomberg reported the number of jobs reached a record pre-recession peak at 116.1 million, even surpassing the US Labour Department's projections.

By Alex Hillsberg 10 Sep 2014

UNITED STATES

CMO Council: Chief marketer confidence at all-time high
CMO Council: Chief marketer confidence at all-time high

SAN JOSE, US: The global marketing economy is robust and picking up pace, according to the Chief Marketing Officer (CMO) Council's eighth 'State of Marketing' report, just released...

20 Aug 2014

UNITED STATES

Tablets to overtake PCs by 2015: survey
Tablets to overtake PCs by 2015: survey

WASHINGTON, US: Tablet computers will outsell personal computers by 2015 globally in another sign of the shifting tech landscape, a survey showed on Monday.

8 Jul 2014

UNITED STATES

Second annual global customer service survey: The findings
Second annual global customer service survey: The findings

INDIANAPOLIS, US: Research by global software provider Interactive Intelligence Inc reveal what customers look for in a great service experience.

10 Jun 2014

UNITED STATES

Ashlan Bonnell
Four projected market research trends

WASHINGTON, DC, US: Looking toward the future of any industry is like watching a race, each company attempting to leverage the latest trends to gain an advantage over the competition. Thus, adaptability and economic mobility are key.

By Ashlan Bonnell 30 May 2014

UNITED STATES

How market research serves the unique needs of industry investors
How market research serves the unique needs of industry investors

ARLINGTON, US: When it comes to market research, people automatically think of how it can serve the needs of the behemoth corporations or the hopeful start-ups...

By Lance Breastgoff 28 May 2014

UNITED STATES

Top 10 FAQs to ask when purchasing market research
Top 10 FAQs to ask when purchasing market research

Market research is a large, but critical, investment for a business, and, as with any substantial purchase, you must ensure that you fully understand exactly what you're buying.

By Ashlan Bonnell 12 May 2014

UNITED STATES

Top tech company acquisitions compared: Microsoft, Google, Facebook, Apple and other business giants
Top tech company acquisitions compared: Microsoft, Google, Facebook, Apple and other business giants

MIAMI, US: In 2005, Rupert Murdoch, a veteran business mogul with a solid reputation in creating empires out of companies was so sure of social media's future that he bought MySpace for a whopping $580m. He couldn't be any more right... and wrong.

By Submitted by David Adelman and Alex Hillsberg 8 May 2014

UNITED STATES

Fact-checking journalism gains momentum
Fact-checking journalism gains momentum

WASHINGTON, US: The facts are the focus as part of a trend in journalism spreading from the United States to many places around the world.

14 Apr 2014

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