Ads24's media neutral research survey, Path to Persuasion, revealed that newspapers are an effective media advertising format for the fast food category, alongside television, and at a lower cost.
24 Oct 2012 10:22
Much has been reported lately about the state of the print media in South Africa, with particular reference to a lack of innovation among newspapers and magazines.
By Ingrid Louw 24 Oct 2012 08:59
Government and the South African National Editors Forum (Sanef) have resolved to work closely together for the good of the country. The two parties held their annual meeting on Friday and Saturday in Magaliesburg.
22 Oct 2012 05:43
You and I have come a long way together. We began our collaboration some 25 years ago, when you'd regularly forgive my crayoned abuse of your good nature. Then, we became allies: just you and me, against the world, using permanent marker to 'correct' the punctuation on signs proclaiming Ladies Room.
By Tiffany Markman 19 Oct 2012 08:16
South Africa's biggest and most boisterous tabloid is launching Daily Sun TV tonight - which is a first for a newspaper in our country. Bizcommunity speaks to Minette Ferreira, GM of the Daily Sun and City Press, about the thinking behind the move and where the paper, with more than 5.5-million readers, is going with its other brand extensions.
By Gill Moodie: @grubstreetSA 16 Oct 2012 13:53
SA is experiencing an increase in the growth of readership for traditional newspapers and a developing digital market‚ in contrast to the more developed countries‚ which are seeing a migration of readers to online platforms‚ according to a new survey by professional services group PricewaterhouseCoopers (PwC).
16 Oct 2012 10:41
News outlets moving into the digital space need to come up with ways to engage readers personally and on a one-on-one basis if they want to understand their customers content needs and wants.
By Phakamisa Ndzamela 12 Oct 2012 08:40
Hell, in the blink of an eye, it's 10 years later. I would not have thought a decade would fly by so quickly, but there you are. And if you asked me if a whack had changed in that time, I would've answered "not so much".
By Harry Herber 12 Oct 2012 06:30
Open any technical journal and, with a few exceptions, the advertising is dire. The company logo is usually right at the top, highlighting the real problem: the advertiser thinks their ad is all about them.
By Ann Druce 11 Oct 2012 06:23
Is the workers' trust that is aiming to acquire a stake in Independent Newspapers a crazy idea or could it actually fly? As the Irish parent company, Independent News & Media, is casting around for buyers for SA's largest newspaper group, Business Report's Ann Crotty tells Bizcommunity how the trust is working, why it's getting a better reception in SA than in Ireland and what she believes must be done to save the resource-starved South African group.
By Gill Moodie: @grubstreetSA 10 Oct 2012 11:22
Ads24's Path to Persuasion researched the banking sector in June 2011. It shows what consumers use the various media channels for, an important consideration alongside reach and cost effectiveness. South Africa's banks that want consumers to switch to their offering, should reportedly be considering newspapers advertising in their marketing mix.
8 Oct 2012 10:09
Entries for the Western Cape's second-biggest road cycling event, Die Burger Cycle Tour, open today, 8 October 2012, at 13H00. The tour, set to take place on Sunday, 2 December, features a 92km route for experienced cyclists, and a 44km route that is ideal for novice cyclists.
Issued by Die Burger 8 Oct 2012 10:05
Last week marked the beginning of a very significant period for the ANC if not the whole of South Africa. The ruling party officially opened the leadership nomination process at all its branches leading to 53rd ANC National Conference in December. Already on Monday, the Eastern Cape ANC Youth League had put names forward for the top six.
By Talifhani Munzhedzi 8 Oct 2012 07:32
On Wednesday 3 October 2012, the Press Council of South Africa announced sweeping reforms to press regulations at an event at Constitutional Hill, Johannesburg. Much stronger public participation in the Press Council of South Africa and its adjudication procedures is the most notable change.
5 Oct 2012 07:25
With the release of the latest All Media and Products Survey, AMPS Jun 12, by the South African Audience Research Foundation (SAARF), the broad-strokes view of the media industry indicates that South Africa's media players are showing positive audience results midway through the year.
4 Oct 2012 12:05
The executive mayor of Polokwane in Limpopo, Freddy Greaver, and the City Press newspaper have reached a settlement over his defamation case, editor Ferial Haffajee said on Wednesday.
4 Oct 2012 11:16
In a recent article on Bizcommunity, PR pundit Peter Mann asks the pertinent question "Why Don't Agencies Advertise?"
By Grahame Hall 4 Oct 2012 07:52
Business Day has introduced new columnists to is stable of contributors to give their views on business and political issues facing South Africa and the rest of the continent.
2 Oct 2012 11:36
NEWSWATCH: According to R2K, the proposed Protection of State Information Bill is still a draconian piece of legislation, reports IOL, while the ConCourt has found that certain provisions of the Films and Publications Act are unconstitutional and invalid, reports Mail & Guardian. Meanwhile, the organisers of Joburg Pride are not feeling "so lekker" towards Jacaranda FM, reports The Citizen.
1 Oct 2012 07:57
NEWSWATCH: Mail & Guardian reports that the The Citizen has fired Johann "Slang" Hattingh after he allegedly tweeted about an image on the cover that was doctored to clone out the bodies of two of the South Africans killed in Kabul.
By Rod Baker 28 Sep 2012 07:13
On Friday 28 September 2012, International Right to Know Day, the planned R2K Gauteng march in Pretoria on the Union Buildings will take place, despite police non-compliance. The march continues to voice the remaining concerns over the Secrecy Bill.
27 Sep 2012 09:51
The South African National Editors' Forum (Sanef) has issued a statement in which it says it is concerned at the forcible expulsion of journalists from the Polokwane Magistrates Court ahead of the appearance of Julius Malema this morning.
26 Sep 2012 13:25
The largest institutional investors in Avusa (AVU) - the Public Investment Corporation (PIC)‚ Kagiso Asset Management and Coronation - have confirmed that they had opted to remain shareholders in the new listed entity Times Media Group (TMG).
By Phakamisa Ndzamela 26 Sep 2012 07:50
Congratulations to all the winners of the 2012 Loeries awards. In addition to the category awards, Robbie Brozin received the Marketing Leadership and Innovation Award and worldwide creative director of TBWA\Worldwide, John Hunt, received the Lifetime Achievement Award (video).
25 Sep 2012 10:13
NEWSWATCH: According to a report in BDlive, the media sector in South Africa is undergoing rapid transformation - and 'new media' is outpacing print.
25 Sep 2012 08:24
After reaching the depths of despondency over the lack of digital entries, Pendoring judges and entrants are equally delighted that the digital drought has finally been broken this year.
25 Sep 2012 08:00
Ferial Haffajee will speak as part of the Gordon Institute for Performing and Creative Arts (GIPCA) Great Texts/Big Questions free public lecture series on Thursday 27 September 2012 at 5.00pm. She will discuss the National Development Plan, considering many questions that arise from it, most significantly whether it is an unattainable dream or initiates our every potential.
21 Sep 2012 06:55
It's not a bad idea once in a while to step back from what is becoming an increasingly complex world of marketing communications and refresh ourselves on just what sort of advertising consumers trust.
By Chris Moerdyk: @chrismoerdyk 20 Sep 2012 13:47
The other day I was asked whether PR practitioners now have more power than ad agency bosses. Brian Berkman who was writing for Advantage magazine kindly told me I could disagree if I wished (I do) and he gave me 200 words in which to do so.
By Peter Mann 20 Sep 2012 07:06
Lift your eyes from the daily grind, mense, because there's important backtracking from the ANC on the Secrecy Bill that we all need to know about.
By Gill Moodie: @grubstreetSA 18 Sep 2012 13:33
Receive free email newsletter
Tell a friend about us