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No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.
By Dave Nemeth 30 Jan 2013 10:44
It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.
By Mike Silver 29 Jan 2013 11:18
The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate.
By Gisele Wertheim Aymes 25 Jan 2013 12:59
A transformation is in motion amongst shoppers and retailers country-wide. Consumers are becoming more discerning and demanding, and retailers and manufacturers are under pressure to innovate, offer quality and savings - all in one eco-friendly package! Here are some interesting trends for the retail sector that I've identified for 2013.
By Gareth Pearson 23 Jan 2013 12:48
There's a transformational shift happening and it's picking up pace in the New Year. Business and its far-reaching (some might say overreaching) arm, advertising, are becoming more responsible, more caring and more sustainable.
By Thomas Kolster 22 Jan 2013 10:53
How does your brand break through the clutter? If you're in the business of understanding and catering to the evolution of consumer needs, desires and expectations, look front and centre. Here are my predictions for 2013...
By Abey Mokgwatsane 18 Jan 2013 12:05
As the current Millennium Development Goals (MDGs) expire in 2015, The ONE Campaign, an international grassroots advocacy backed by more than 3 million members worldwide, is launching an initiative to make sure the world's poorest people have a say in the development of the next set of goals to eradicate extreme poverty.
31 Jan 2013 10:34
In reviewing the past few years from an events perspective, I'm tempted to ask: "Where did all the fun go?" As both the South African and the international events industries have grown, developed, matured and become increasingly competitive - all within the context of the global economic crisis - I might be forgiven for thinking that the game plan has changed.
By Karen Ashwin 16 Jan 2013 10:40
The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.
By Bradley Maseko 15 Jan 2013 01:02
To help fight malaria, Continental Outdoor Media has joined forces with the United Against Malaria (UAM) campaign to use the popularity and power of football to raise awareness of the prevention and treatment of malaria.
6 Feb 2013 12:17
Future Crew is a schools-based project aimed at empowering learners in challenged communities to make positive changes in their lives through being active and life skills training. Lavender Hill Senior Secondary School learners have recently created a graffiti-style mural that underlines the tenets of the project.
6 Feb 2013 11:27
Late last week, Pernod Ricard South Africa announced the winners of the International Business Game, a competition targeted at final year and post-grad students.
6 Feb 2013 10:25
Cape Town-based entrepreneur, Kent Lingeveldt, who started the customised longboard business, Alpha Longboards, has been named the recipient of The Jupiter Drawing Room (Cape Town)'s 2013 Constructus Award.
Issued by The Jupiter Drawing Room Cape Town 31 Jan 2013 12:59
Investec has handed out R900,000 merit bursaries to successful Promaths students who achieved distinctions in maths, science or accounting. Students can use these merit awards to go towards their tertiary studies.
31 Jan 2013 07:01
Abraham Kriel Childcare (AKC) has reopened House Bouwer following a rebuild and renovation programme. Situated at the organisation's Langlaagte campus, it can accommodate 10 girls, between the ages of 7 and 15, who can benefit from a specialist programme designed to cater for the needs of traumatised children.
30 Jan 2013 10:01
The official race charities of the Unlimited Dusi canoe marathon have been selected for 2013. They are The Unlimited Child, SPCA and DUCT (Dusi Umgeni Conservancy Trust).
29 Jan 2013 09:27
The Film Industry Learner Mentorship's (F.I.L.M) Sallywood interns from the 2012-2013 Sallywood MICT Seta Internship, is producing a fun and funky web-based program called Kwaai City. Broadly speaking Kwaai City features 'What's Hot' and by omission, 'What's Not' in the Kwaai City of Cape Town. (video)
29 Jan 2013 06:06
The annual endurance swim, the aQuelle Midmar Mile, will offer PinkDrive and its newly launched male campaign MBTM (More Balls Than Most) a platform to raise funds for cancer awareness projects.
26 Jan 2013 08:41
Ever since the dawn of the industrial age, debate has raged over whether or not companies carry a responsibility solely to make profit, or whether they have a responsibility to the society from which they generate a profit. As a company in the gaming industry, Tsogo Sun is mandated by our bid commitments to give back to society and the communities in which we operate, but I believe there is much to be said for 'doing good while doing good business', writes Noëleen Bruton*.
25 Jan 2013 12:00
The Event Production Company team has kicked off the new year on a positive note by donating five reconditioned computers to Xintimani Communication Warriors, a non-profit organisation taking care of 10 orphans and 50 children of teenage mums who are still attending school.
Issued by The Event Production Company 25 Jan 2013 10:38
This time last year, Blue Moon's organisational carbon footprint had decreased by 10% from the previous year. This was partly as a result of an internal campaign and related initiatives to be more responsible with their resources and accountable in our business, proving that knowledge really is power - and not necessarily the electrical kind!
Issued by Blue Moon 25 Jan 2013 09:45
Through Critical Mass Jozi, urban cyclists will engage directly with local government and communities on the implementation and construction of bicycle routes in Johannesburg, when around 1,000+ cyclists descend on Hillbrow to take part in a block party with the support of Hillbrow's local community activists.
25 Jan 2013 08:01
Apollo Tyres South Africa and Dunlop Zones countrywide 'pinked up' their stores during October 2012, as part of the Breast Cancer awareness project. Dunlop handed over a cheque for R258,000 late last year to the Breast Health Foundation.
24 Jan 2013 07:42
To encourage South Africans to support non-profit organisations (NPOs), Vodacom has created a newly launched web and mobisite that enables the public to search for an NPO, read its basic profile, view what projects and needs it has, contact it and make a cash donation in a safe and easy way through a dedicated short code SMS.
23 Jan 2013 08:14
SchoolMedia, an OOH media company that offers advertisers a medium to connect to schools through display systems and outdoor signage, has teamed up with Adidas and Orlando Pirates to promote a number of opportunities for the local youth.
21 Jan 2013 15:31
The 1st for Women Insurance Trust recently awarded NGO, Afrika Tikkun, a grant of R2-million to help break the vicious cycle of violence and abuse and deliver much-needed family support services in Diepsloot through a holistic network of partners.
19 Jan 2013 10:48
For the 18th consecutive year, leading brand experience agency, VWV, has supported The Hamlet Foundation by staging its annual awards ceremony and fundraising banquet. Hosted at the Indaba Hotel in Fourways, this year's event was an enormous success with over 350 corporate and public guests giving generously.
Issued by VWV Group 18 Jan 2013 09:41
2012 saw the ECHO for Children Foundation actively involved in four charity projects and initiatives. Among the projects, The Foundation revamped Lilitha Crèche, an unfunded crèche in Kraaifontein, sponsored a Christmas Party for the same crèche and managed to maintain a Study Fund.
Issued by ECHO Events and Conferences 16 Jan 2013 09:11
Following the 'Help a South African School' competition, organised by Hortgro, which represents South African growers of apples, pears, peaches, nectarines and plums, schools in the UK have donated English language books for rural schools in fruit-producing parts of the Western Cape.
16 Jan 2013 07:36
Legal & Tax, a provider of affordable legal cover and tax services, has just launched its 25,000 reasons to 'Like' your school Facebook competition, which will result in a Gauteng school being awarded R25,000.
17 Jan 2013 10:10
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