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If you were to ask most junior media planners what "MPX" and "APX" are, they'd either look blank or suggest "radio stations perhaps?" These terms are solid, basic, research protocols...
By Chris Brewer 5 Oct 2015 12:00
LONDON, UK / BERLIN, GERMANY / PARIS, FRANCE / BRASILIA, BRAZIL: The way in which we keep up with the news has changed greatly over the past decade. How many of us still buy a daily newspaper? Many of us opt to get our news from a variety of online sources.
By Ilse du Plessis 16 Jan 2013 06:29
NEWSWATCH: Mail & Guardian reports Caxton has boosted its stake in Times Media Group.
16 Jan 2013 06:24
Here's my list of old 'new' language rules for 2013: things that have evolved over the last few years, things pro writers are using in certain contexts and things you will see more and more in today's writing, now that you know what to look for. [Please note: the listed items are to be used only in light of the mini-disclaimer at the bottom.]
By Tiffany Markman 15 Jan 2013 12:05
The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.
By Bradley Maseko 15 Jan 2013 01:02
What an interesting dilemma it was for me moving into publishing almost three years ago. The glossy was HERO and digital was a very, very bad word indeed. But I was excited that, for first time, I could really get to grips with CONTENT. In advertising that's the missing, quintessential link. In order to understand where I am headed here, let me contextualise my thinking by way of illustrating a historical, time-stamped journey of sorts.
By Sue Disler 14 Jan 2013 14:44
Last year was certainly an economic roller-coaster ride. In 2013, marketers will need to look through the uncertainty and make some longer-term plans, as well as choices and decisions, on how they will steer their brands forward. So here are some of the decisions and choices to be made in 2013, in no particular order...
By Darren Woolley 14 Jan 2013 14:14
The Media magazine kicks off its January 2013 offering with a hard-hitting investigative slant into black market magazine trading which has led to arrests. Contributors include Raymond Louw, Jacques du Preez, Paula Slier, Harry Herber, Okyerebea Ampofo-Anti and Howard Thomas.
11 Jan 2013 09:58
At the end of November 2012, a new magazine, Thrive, was launched to specifically address mental health in the hope of helping end the stifling silence surrounding mental illness. Pick n Pay Pharmacy sponsored the launch issue.
11 Jan 2013 08:47
CLEVELAND, US: The 2013 Tabbies Call for Entries is now available at the TABPI website, allowing all b2b editors, publishers and art directors the opportunity to have their best work judged by their peers. The Tabbies, the editorial and design awards program run by Trade, Association and Business Publications International (TABPI), is again partnering with the US's American Society of Business Publication Editors (ASBPE), New Zealand's Magazine Publishers Association (MPA), South Africa's SAFREA, Australia's Society of Editors NSW and the Magazine Publishers Association of South Africa (MPASA).
10 Jan 2013 09:23
The seven Awards Categories introduced into last year's PRISM Awards are attracting growing interest from entrants. With a record number of entries expected for the 2013 PRISM Awards and the entry deadline of 25 January looming, organisers are being inundated with queries.
9 Jan 2013 10:15
Times Media's new upmarket men's magazine will launch in March. Business Class will be a 60+ page glossy magazine delivered to 70,000 selected subscribers of The Sunday Times Business Times in LSM 9 & 10 areas.
7 Jan 2013 13:33
Easy DIY is pleased to announce that Angela Richardson, founder of Seed Creative Projects, has been appointed editor of Easy DIY from the winter issue of 2013 (on sale May 2013).
7 Jan 2013 09:51
NEW YORK, US: Millward Brown, a global research agency, expert in helping companies grow great brands, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector.
7 Jan 2013 06:22
Here they are, Bizcommunity.com Marketing & Media South Africa's 2012 lists of most popular articles, those that drew the most comment, our most-read contributors, our most-visited galleries - and the ads from the Ornico Ad Showcase that got you voting.
Issued by Bizcommunity.com 4 Jan 2013 11:30
South African Airways (SAA) has won Global Traveler's highest honour, being named "Airline of the Year" by the publication for global business travellers and fans of luxury travel.
24 Dec 2012 09:36
NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.
21 Dec 2012 08:23
Destiny magazine is profiling four women who are playing their part in advancing the natural beauty products industry in South Africa. These ambitious women, through hard work and determination, founded their companies and are now operating as the CEOs.
Issued by Ndalo Media 20 Dec 2012 11:23
Under normal circumstances anyone who told me they were going to launch a new magazine would get the full force of my cynicism and a suggestion that it would probably be a lot less risky and more profitable to start up a combi-taxi operation employing only AWB drivers in full uniform and flying the old South African flag from the radio aerial.
By Chris Moerdyk 20 Dec 2012 05:59
NEWSWATCH: According to Mail & Guardian, Star editor Makhudu Sefara says the newspaper reporter working on the Ramaphosa nomination report, which resulted in the resignation of political editor Gaye Davis, was "led down an unsavoury garden path". Meanwhile, Wyndham Hartley, writing in BD Live, says the media is becoming increasingly concerned with how government officials are handling news of Nelson Mandela's hospitalisation.
19 Dec 2012 12:31
The Intrepid Explorer, a custom title for Cape Union Mart, is the first of its kind in the outdoor adventure and travel sector and features South Africa's top travel writers, adventurers, environmentalists and experts revealing all that the great outdoors and living a life of adventure has to offer.
18 Dec 2012 10:27
SA National Editors' Forum (SANEF) has issued a statement in which it accuses senior government representatives of misleading the public on how the media has covered Madiba's recent hospitalisation. The complete statement is as follows:
15 Dec 2012 18:55
To raise awareness of the key safety risks faced by visitors and locals in Cape Town, the Vision project will incorporate real footage captured on some of the 300 closed-circuit television cameras located around the city, re-purposed into comic-style booklets.
15 Dec 2012 07:05
An 11-member delegation from the State Council of Information Office (SCIO) in China met on Wednesday with the Government Communication and Information System (GCIS) to discuss communication practices.
14 Dec 2012 07:24
The editorial team of Getaway has allowed its consumers to determine the contents of the January 2013 issue, which has a comprehensive guide to almost 200 holiday ideas for 2013 provided by the readers.
14 Dec 2012 07:12
Nandi Mgwadlamba, owner of Sleeves-Up Communications, has launched a new online business and environment magazine, Rooted Wealth, which has been emailed to 6,000 readers. It plans to increase this figure to a million readers by 2017.
14 Dec 2012 06:55
It seems like just yesterday that the most overused word in the media planner's vocabulary suddenly appeared: convergence. I remember thinking how cool it was, and wondering how come the penny took so long to drop. Convergence was inevitable. Technology was flying and a single gadget that truly ran your life was surely on the cards somewhere in the not too distant future. Well, it has arrived.
By Harry Herber 14 Dec 2012 05:29
It is not surprising happiness at work is linked to increased productivity, a significant decrease in sick leave and increased confidence. The December 2012 issue of Destiny magazine featured the findings following six years of extensive global research from the iOpener Institute for People and Performance (IPP).
Issued by Ndalo Media 10 Dec 2012 11:03
To find out more about character-based entertainment products, youth-orientated content and communications solutions with Strika Entertainment, listen to last week's podcast of the Biz Takeouts Marketing & Media radio show, which airs every Thursday at 5-6pm streamed live via 2oceansVibe Radio. [twitterfall]
10 Dec 2012 07:34