Beyoncé broke the internet... AGAIN. What was her strategy? Visual content. What was the content? She told a story. A story that had people worldwide engaged and glued to their screens (TV, computer monitors and mobile devices). Every content marketer's dream...
By Tokiso Molefe 1 day ago
NEW YORK, US: Millward Brown, a global research agency, expert in helping companies grow great brands, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector.
7 Jan 2013
Here they are, Bizcommunity.com Marketing & Media South Africa's 2012 lists of most popular articles, those that drew the most comment, our most-read contributors, our most-visited galleries - and the ads from the Ornico Ad Showcase that got you voting.
Bizcommunity.com 4 Jan 2013
NEWSWATCH: Lungani Zama, writing in IOL reckons that the national broadcaster has its priorities 'all mixed up' and that those running the organisation are 'clueless'.
27 Dec 2012
NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.
21 Dec 2012
YouTube has released a list of South Africa's top ten most popular YouTube video ads of the year. These are the South African ads which achieved the largest number of views from people in South Africa. Ranked in order they are:
19 Dec 2012
NEWSWATCH: According to Mail & Guardian, Star editor Makhudu Sefara says the newspaper reporter working on the Ramaphosa nomination report, which resulted in the resignation of political editor Gaye Davis, was "led down an unsavoury garden path". Meanwhile, Wyndham Hartley, writing in BD Live, says the media is becoming increasingly concerned with how government officials are handling news of Nelson Mandela's hospitalisation.
19 Dec 2012
SA National Editors' Forum (SANEF) has issued a statement in which it accuses senior government representatives of misleading the public on how the media has covered Madiba's recent hospitalisation. The complete statement is as follows:
15 Dec 2012
It seems like just yesterday that the most overused word in the media planner's vocabulary suddenly appeared: convergence. I remember thinking how cool it was, and wondering how come the penny took so long to drop. Convergence was inevitable. Technology was flying and a single gadget that truly ran your life was surely on the cards somewhere in the not too distant future. Well, it has arrived.
Harry Herber 14 Dec 2012
NEWSWATCH: An editorial in Times Live poses the question as to whether the SABC is a public or state broadcaster, while Khadija Patel, writing in the Daily Maverick reckons the ANC needs to do some serious work on its media relations. Finally, after about five years of waiting, the final regulations on digital terrestrial television migration will be published today, reports Mail & Guardian.
Rod Baker 14 Dec 2012
Nandi Mgwadlamba, owner of Sleeves-Up Communications, has launched a new online business and environment magazine, Rooted Wealth, which has been emailed to 6,000 readers. It plans to increase this figure to a million readers by 2017.
14 Dec 2012
An 11-member delegation from the State Council of Information Office (SCIO) in China met on Wednesday with the Government Communication and Information System (GCIS) to discuss communication practices.
14 Dec 2012
A group of Grade 11 learners at Sinenjongo High School, Joe Slovo Park in Cape Town is leading the charge for free cellphone access to Wikipedia in South Africa. The learners have sent a letter to the four mobile network operators, Vodacom, MTN, Cell C and 8ta, urging them to give their customers free mobile access to Wikipedia.
13 Dec 2012
The thought occurred to me the other day when I was reading about the pathos of the national broadcaster canning a programme because the ANC wasn't invited, that good old aunty SABC is partially alive to the sound of cell phones and landlines.
Chris Moerdyk 12 Dec 2012
Corruption Watch will be joining forces with the popular and outspoken young animator Mdu Ntuli, creator of the Izikhokho Show and the animator of the controversial Fish and Chips commercial, recently banned by the SABC, to urge South Africans to speak up and report on corruption.
12 Dec 2012
NEWSWATCH: IOL reports that editorial control of all talk shows that deal with politics and governance have been subordinated to news and current affairs, apparently to "ensure SABC policies on objectivity, accuracy, fairness, impartiality and balance are adhered to". Meanwhile, the Metro FM show on Mangaung has been aired - with all parties present, reports Mail & Guardian. Not all the listeners were totally won over, it seems.
Rod Baker 12 Dec 2012
NEWSWATCH: An anonymous letter addressed to the SABC board and acting head of news Jimi Matthews alleges there is political interference in the organisation, reports Mail & Guardian. Meanwhile, it seems ANC members have taken to social media to comment on issues, and sometimes trash those they don't like, reports Times Live, while Politics Web reports on the Star having to apologise for a Zille headline, and Andrew Donaldson has a maths lesson for you; no cheating, and have those calculators ready.
Rod Baker 11 Dec 2012
The looming Mangaung conference meant that ANC politics was THE big story of 2012 while the news hounds were kept very, very busy covering tumultuous events such as the numerous service-delivery and wage protests throughout the country and the Marikana massacre.
Gill Moodie 10 Dec 2012
With advertising and marketing budgets under growing pressure, South African brands are looking for ways to optimise their spending and drive maximum value out of every rand. One way marketers are looking to improve return on investment, is by taking a more integrated approach to managing campaigns across multiple media and channels.
Attila Bernariusz 10 Dec 2012
The Independent Communications Authority of South Africa has issued the following statement after the controversial canning of interviews with three political journalists on the subject of the ANC's upcoming elective conference at Mangaung.
7 Dec 2012
Many in the industry really felt for Alec Hogg in October when he walked away from Moneyweb, the company he built from nothing into a highly respected player in the media industry. Hogg tells Bizcommunity why he's philosophical about the move, what he's doing with his year's restraint of trade and what was so different about the values of majority shareholder Caxton and his own that made it impossible for him to stay on as Moneyweb CEO and board member.
Gill Moodie 6 Dec 2012
NEWSWATCH: Just before three journalists were to be interviewed on Metro FM on the subject of the upcoming ANC elective conference in Mangaung and media coverage of the event, a call from "on high" apparently led to the three being stopped from going on air, reports Mail & Guardian.
5 Dec 2012
As part of AfricaCom 2012, two new writers were launched into the technical writing world, as the successful winners of a youth competition. The winners, Lauren Leonard (19) and Simone Johnson (21) spent three days at the event immersing themselves into the world of technology and are now blogging.
4 Dec 2012
I don't know if, like me, you need to abscond from the daily grind of work, traffic, political upheaval and questionable government service delivery with the odd television fix. Maybe your poison falls more along the lines of late afternoon family soapies, the more cerebral documentaries, or even the never-ending slapstick comedy fare that that our state broadcaster churns out like a sausage machine.
Janine Lazarus 3 Dec 2012
The December edition of the Media magazine is, once again, jam packed with insightful information on what's happening in the media industry. Readers will find new ways to gauge the industry through value-added digital content, imagery, video and audio. Contributors include Trevor Ormerod, Chris Vick, Gordon Patterson, Dario Milo, Michelle Solomon and Sandra Gordon.
3 Dec 2012
There is a ban on free news media photography at the Lady Gaga Concerts in Johannesburg and Cape Town, with the organisers only making available selected publicity photographs. The South African National Editors' Forum (Sanef) notes its concern at such a decision, which it regards as a form of press censorship, fundamentally in conflict with the constitutionally guaranteed freedom of media in South Africa.
30 Nov 2012
South Africa's telecommunications industry has lived through yet another year of growth, change and upheaval, touching lows like the worrying upheaval at Telkom, and reaching highs such as the launch of the country's first commercial long-term evolution (LTE) networks. The factor that I would single out as perhaps the most important trend of 2012 is the rapid move of smartphones into the mainstream.
Mark Taylor 29 Nov 2012