For some time now we have been seeing an increase in online marketing budgets. We expect growth in 2013 may still be greater than in 2012. Our portfolio of services is very complementary: adtech and operations, trading desk, performance marketing, tech solutions, yield management and monetisation. And now we offer for our existing DoubleClick for Advertisers (DFA) clients DoubleClick Search. We can set up, monitor and report on search accounts.
This greater transparency helps you to the aspects of the content campaigns that are contributing the most to your success. Within performance marketing paid search is the third important step in conversion optimisation. So adding search to our offering - both on buy and sell side - is a very interesting proposition. What makes this really interesting is that we link DFA floodlights to advertisers in DoubleClick Search; one tag for display as well as search. We are involved in every step of the process. We can ensure accountability with a dedicated account team. Finally you can have a single data-source for both search and display advertising is interesting for conversion attribution modeling.
Do you want to know more? Please e-mail Rob Steffe .
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.