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Sprout earns its Premier Google Partner badge
Sprout earns its Premier Google Partner badge

South African digital media buying agency Sprout Performance Partners is now a Premier Google Partner; a specialist agency that has been trained and certified by Google to best manage online advertising...

Issued by Sprout 25 Apr 2017

IAB SA/PwC online adspend study - Have you been left out?
IAB SA/PwC online adspend study - Have you been left out?

PwC and the IAB have performed a domestic digital advertising expenditure analysis for the past three years, with various market participants both from the online and mobile publishing and agency sector contributing...

Issued by IAB South Africa 25 Apr 2017

Gumtree turns over a new leaf
Gumtree turns over a new leaf

From today, 20 April, Gumtree South Africa sports its new logo, as part of an ongoing and comprehensive redesign...

20 Apr 2017

Google Search Console: tips and tricks for digital specialists
Google Search Console: tips and tricks for digital specialists

Google Search Console is not only for SEO use. Let's explore some of the ways in which Google Search Console can be used to extract useful information for PPC, content, development, brand exposure and SEO...

By Aidan Blundell, Issued by Dentsu Aegis Network 19 Apr 2017

Safrea unravels the fake news phenomenon
Safrea unravels the fake news phenomenon

Here's what Herman Wasserman, professor of media studies at UCT and Lauren Green, senior analyst at BrandsEye mentioned at Safrea Cape Town's recent fake news event...

By Leigh Andrews 13 Apr 2017

Digital disrupter Sportal launches into SA sports industry
Digital disrupter Sportal launches into SA sports industry

Freshly launched, Sportal is a game-changer that assists local sporting bodies to bring their properties into the digital age. One of South Africa's biggest sports brands, Orlando Pirates, is on board and using Sportal to turn on its e-commerce solutions and drive commercial value...

Issued by Sportal 12 Apr 2017

Scenes from Beautiful News.
Behind the scenes of Beautiful News

A platform making impressive headway in sharing positive stories from South Africa is Ginkgo Agency's Beautiful News...

By Pasqua Heard 7 Apr 2017

A clear content strategy will turn you into this unicorn, leaving satisfied customers clamouring for more of your magical marketing messages. Image © Shamain –
Clear content marketing strategy = happy customers + happy boss

Here's what I learned from BlueMagnet's recent content marketing and social media training course, such as how to 'poop candyfloss', among other magical things...

By Leigh Andrews 7 Apr 2017

Screengrabs from the ads.
#OneShow2017: Film finalists revealed!

Finalists in the film category have been revealed for One Show 2017, with three SA entries making the grade...

6 Apr 2017

INBJ © –
Google: Machine learning may fix ad placement dispute

SAN FRANCISCO, US: Google has said it will apply machine smarts and outside eyes to help ensure brands don't find ads paired with hateful videos on YouTube...

4 Apr 2017

YouTube's display ad debacle - What should smart advertisers be doing?
YouTube's display ad debacle - What should smart advertisers be doing?

YouTube's display ad debacle, placing brand ads near dubious content, has brands boycotting the world's second-biggest search engine. Jellyfish shows advertisers how to avert a crisis...

Issued by Jellyfish South Africa 3 Apr 2017

Boris Dzhingarov
Marketing yourself as a budding freelance writer

There are thousands of people out there competing for the same work that you want. You have to be good to compete, but you've also got to be visible to compete...

By Boris Dzhingarov, Issued by Monetary Library 31 Mar 2017

#BrandManagerMonth: Re-brand just the beginning for Change News
#BrandManagerMonth: Re-brand just the beginning for Change News

Local good news portal Marketing CSI South Africa (MCSISA) recently underwent a rebranding exercise that saw the platform renamed to Change News...

By Sindy Peters 29 Mar 2017

Overcoming fake news with credible news brands
Overcoming fake news with credible news brands

Fake news is a big issue for news brands, whose credibility matters more than ever before. It is time to sort the wheat from the chaff before the trustworthiness of the media industry as a whole is brought into question...

29 Mar 2017

(c) georgejmclittle -
10 ways publishers can increase and sustain website visitors

After almost a decade in the marketing and publishing industry, Greg Mason shares the common mistakes publishers make and how they can sustainably grow their audience...

By Greg Mason 28 Mar 2017

Live sports broadcasting in US braces for disruption
Live sports broadcasting in US braces for disruption

NEW YORK - The business of live sports, seen as perhaps the last great firewall for traditional US broadcasters, is facing deepening challenges in the era of mobile and live streaming options...

27 Mar 2017

Content testing process.
How to test your content effectively

Great content that works is a real asset to any organisation. ..

By Kate Kenyon 23 Mar 2017

Lindie Engelbrecht.
SME summit unpacks business challenges

The inaugural Business Day TV SME Summit, held in partnership with Credit Guarantee and the South African Institute of Chartered Accountants (SAICA) in Sandton last week, exposed the myriad challenges facing South Africa's SMEs...

17 Mar 2017

The Newsroom enters partnership with Independent Media's leading digital platform, IOL
The Newsroom enters partnership with Independent Media's leading digital platform, IOL

The Newsroom has partnered with Independent Media's leading digital platform, IOL, to bring forward the best-in-class infrastructure for native advertising, audience and content management via an established distribution platform in SA...

Issued by The Newsroom 6 Mar 2017

#IAmEllen
#IAmEllen

The brainstorming space is an incredibly malleable one. Not all ideas are manufactured within the confines of four glass walls of the boardroom. Some of them are composed – with theme tune – in the shower. In this instance, however, the organic, creative process used client-agency voice notes as the catalyst...

By Mike Sharman 6 Mar 2017

Stassen with 'Blades' - part of the Hero Exhibition that takes place at Open Design.
#DesignMonth: The importance of design education with Suné Stassen

Suné Stassen, festival director for the Open Design Festival, is heavily involved in the country's design education movement. Here, she shares how your business can pick up the baton to take the movement forward...

By Leigh Andrews 28 Feb 2017

Boris Dzhingarov
Reasons why your business needs an online presence

In the world that we currently live in, it is vital for all businesses to have a strong online presence, in order to stay relevant, build the brand and gain more customers, an internet profile is vital...

By Boris Dzhingarov, Issued by Monetary Library 27 Feb 2017

DigitLab in the finals of the IAB Bookmark Awards
DigitLab in the finals of the IAB Bookmark Awards

DigitLab's work on The Grainfather e-commerce site has earned them a spot in the finals at the 2017 IAB Bookmark Awards...

Issued by DigitLab 23 Feb 2017

News24 Edge
Redesigning 24-hour news for a changing world

News24 has had an innovative start to the year. Here, editor Adriaan Basson lets us in on their new app Edge, as well as their Project Rise initiative and how they provide more than just the standard packaged news...

By Leigh Andrews 21 Feb 2017

Data is the ‘new oil' and everyone needs to know what they're leaking
Data is the ‘new oil' and everyone needs to know what they're leaking

F-Secure's Chief Research Officer, Mikko Hypponen, warns about the growing intrusiveness of social media and internet-connected devices...

Issued by Maximizer Software 16 Feb 2017

The New York Times and Spotify new subscription service will cost users $5 a week in the US ()
NY Times teams with Spotify for music-news offering

NEW YORK - The New York Times said on Wednesday it had teamed up with the online service Spotify in bid to lure subscribers with a "news and music experience"...

9 Feb 2017

Who is winning in Africa, and is Africa winning?
Who is winning in Africa, and is Africa winning?

Africa Forum 2017 will see the launch of the much anticipated African Market Research Association (AMRA) and will set the African agenda for market research, including social research, opinion polling and data analytics...

Issued by African Market Research Association 8 Feb 2017

AccuWeather partners with Spotify to provide playlists based on the weather
AccuWeather partners with Spotify to provide playlists based on the weather

Climatune was created by AccuWeather and Spotify to provide insights into how the weather around you affects the music you listen to everyday, providing the relative musical score for any weather, come rain or shine...

8 Feb 2017

How Google TrueView is changing the remarketing game
How Google TrueView is changing the remarketing game

When Google introduced the TrueView function to their DSP, DBM, nobody knew just what the implications would be...

By Simon Orgill, Issued by DQ&A Media Group 6 Feb 2017

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