As crisis-hit Europe continues to impact economic growth, and projections for the local economy are trimmed, the battle for a share of consumer spend is getting increasingly fierce. Retailers will rely on technology to drive innovative discount models and integrated loyalty programmes by optimising the one device every consumer has access to already - even in-store - the mobile phone.
By Steve Cragg 15 Jan 2013 11:08
The past few years have seen heavy automation of customer relationship management system. Both small and big companies have invested in customer relationship management (CRM) software implementation with a promise to offer better and personalised customer services.
By Paul Anderson 15 Jan 2013 05:23
The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.
By Bradley Maseko 15 Jan 2013 01:02
It's been six years since I started my business with a bee in my bonnet and brazenly expressed my views on Bizcommunity. I found nothing more annoying than web designers and Internet marketers telling SMME owners they MUST have websites, search engine optimisation and social media profiles in order to succeed.
By Allison Ross 14 Jan 2013 16:39
What an interesting dilemma it was for me moving into publishing almost three years ago. The glossy was HERO and digital was a very, very bad word indeed. But I was excited that, for first time, I could really get to grips with CONTENT. In advertising that's the missing, quintessential link. In order to understand where I am headed here, let me contextualise my thinking by way of illustrating a historical, time-stamped journey of sorts.
By Sue Disler 14 Jan 2013 14:44
Last year was certainly an economic roller-coaster ride. In 2013, marketers will need to look through the uncertainty and make some longer-term plans, as well as choices and decisions, on how they will steer their brands forward. So here are some of the decisions and choices to be made in 2013, in no particular order...
By Darren Woolley 14 Jan 2013 14:14
African software has had some qualified global successes, but more often than not our home-grown innovations don't 'take' well in other territories. To overcome this, we need to think wider. While African solutions are often preferred in dealing with African problems, our software developers must also identify global applications for their solutions, if they are to have global success.
By Wesley Lynch 14 Jan 2013 10:19
The Cape Town branch of Entrepreneurs Organisation (EO) will be launching its Entrepreneur Bootcamp in February 2013. It is a collective commons free access online learning resource for aspiring entrepreneurs.
14 Jan 2013 09:41
Businesses are, once again, in the proverbial 'review period', where social media campaigns are waded through and analysed in order to quantify the efforts of the past 12 months.
Issued by Digital Fire 14 Jan 2013 09:38
How marvelous, the wonderful world of online... And how ironic that virtual society is evolving along the same lines as social behaviour in the real world.
By Gavin Mills 13 Jan 2013 14:52
For most companies which have adopted CRM or customer relationship management to improve their business performances the difficulty arises when it comes to choose between on-premise and cloud based CRM.
By Paul Anderson 12 Jan 2013 11:50
World Wide Creative (WWC), the Cape Town-based digital marketing agency headed up by Fred Roed and Mike Perk, recently announced the appointment of a new GM for their Cape Town office in the form of Alex Acton.
Issued by World Wide Creative 11 Jan 2013 13:36
A new editorial site has launched to offer consumers coverage of local and international motoring news as it happens.
11 Jan 2013 10:21
E-learning is expected to be worth US$107 billion globally by 2015. Experts predict that digital learning is going to be increasingly mobile in 2013, which will open it up to a wide audience in South Africa where 2.4 million people have access to the internet via their cellphones alone.
By Kirsty Chadwick 11 Jan 2013 06:13
Leading consumer goods manufacturer, Tiger Brands, has awarded Amorphous, one of the country's foremost digital agencies, the task of undertaking a full-scale redesign of the Tiger Brands Group website.
Issued by Amorphous 10 Jan 2013 11:33
CLEVELAND, US: The 2013 Tabbies Call for Entries is now available at the TABPI website, allowing all b2b editors, publishers and art directors the opportunity to have their best work judged by their peers. The Tabbies, the editorial and design awards program run by Trade, Association and Business Publications International (TABPI), is again partnering with the US's American Society of Business Publication Editors (ASBPE), New Zealand's Magazine Publishers Association (MPA), South Africa's SAFREA, Australia's Society of Editors NSW and the Magazine Publishers Association of South Africa (MPASA).
10 Jan 2013 09:23
Ever heard of SnapChat? Well it's making waves in the social media scene, but why? The world of social media and online socialisation presents users of today with more ways to connect but increasingly the youth are looking for ways to express, explore and connect without consequence or concerns about their "expression" falling into the wrong hands.
By Matt Rose 10 Jan 2013 06:00
Mtutu Bembe, an IT graduate of Boston City Campus & Business College, is the product of an enterprise development project that was launched earlier this year by IT company Incredible Connection. Called the 'Agent X Project', the project aimed exclusively at helping young Black IT professionals start their own businesses.
Issued by Boston College 9 Jan 2013 11:08
The seven Awards Categories introduced into last year's PRISM Awards are attracting growing interest from entrants. With a record number of entries expected for the 2013 PRISM Awards and the entry deadline of 25 January looming, organisers are being inundated with queries.
9 Jan 2013 10:15
Microsoft's been pretty open about the fact that it's scuppering its Windows Live Messenger Service in favour of Skype but now we have some idea of when it's actually going to happen.
By Stuart Thomas 9 Jan 2013 09:48
NOIDA (UP), INDIA: Unlike the traditional forms of marketing such as advertising, wherein almost everything has been said and done, search marketing is still dynamically growing and best practices are invented day in and day out. Every year, search engine marketers get filled with anticipation wondering what would emerge as the "next big thing" in search marketing.
By Subhash Chandra 9 Jan 2013 05:50
MediaMind Africa's service partner, iMIND, has partnered with Strutta, a leading platform for online contests and sweepstakes promotions, with the deal set to elevate social media marketing and promotions in Africa to a world-class level.
Issued by Sizmek 7 Jan 2013 09:23
NEW YORK, US: Millward Brown, a global research agency, expert in helping companies grow great brands, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector.
7 Jan 2013 06:22
Here they are, Bizcommunity.com Marketing & Media South Africa's 2012 lists of most popular articles, those that drew the most comment, our most-read contributors, our most-visited galleries - and the ads from the Ornico Ad Showcase that got you voting.
Issued by Bizcommunity.com 4 Jan 2013 11:30
JSE-listed Naspers is now less of a media company and more a diversified technology investor - becoming one of few global conglomerates to achieve this feat.
By Nick Hedley 3 Jan 2013 09:42
MOSCOW, RUSSIA: Kaspersky Lab's experts have outlined key security trends of 2012 and presented their views on the core threats of 2013. The most notable predictions for the next year include the continued rise of targeted attacks, cyber-espionage, and nation-state cyber-attacks, the evolving role of hacktivism, the development of controversial "legal" surveillance tools, and the increase in cybercriminal attacks targeting cloud-based services.
2 Jan 2013 07:39
LONDON, UK: The introduction of analytics to Google+ pages and communities will be key in ensuring that brands continue to invest time and resource into the social network, according to integrated PR, search and social media agency Punch Communications.
28 Dec 2012 09:05
It's reckoned that vulnerabilities in social networks and mobile devices will be the major targets of cyber-criminals in 2013 and vulnerabilities in Java and Adobe will be widely used as a point of entry to infect computers.
27 Dec 2012 07:59
SOUTH LAKE TAHOE, US: VPN services, while not pricey, can be perceived as an inconvenient expense. You may wonder if it's worth buying a VPN package when you can just use anonymity services for free...
By Veronica Clyde 27 Dec 2012 07:44
NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.
21 Dec 2012 08:23
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