[2013 trends] Game on for retailers going mobile

[Steve Cragg] As crisis-hit Europe continues to impact economic growth, and projections for the local economy are trimmed, the battle for a share of consumer spend is getting increasingly fierce. Retailers will rely on technology to drive innovative discount models and integrated loyalty programmes by optimising the one device every consumer has access to already - even in-store - the mobile phone. 15 Jan 2013 11:08

Five smart CRM customisation tips to drive in more business

[Paul Anderson] The past few years have seen heavy automation of customer relationship management system. Both small and big companies have invested in customer relationship management (CRM) software implementation with a promise to offer better and personalised customer services. 15 Jan 2013 05:23

[2013 trends] Social media marketing and the youth

[Bradley Maseko] The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms. 15 Jan 2013 01:02

A six-year-old debate: Internet versus non-Internet marketing

[Allison Ross] It's been six years since I started my business with a bee in my bonnet and brazenly expressed my views on Bizcommunity. I found nothing more annoying than web designers and Internet marketers telling SMME owners they MUST have websites, search engine optimisation and social media profiles in order to succeed. 14 Jan 2013 16:39

[2013 trends] Who said magazines are dead?

[Sue Disler] What an interesting dilemma it was for me moving into publishing almost three years ago. The glossy was HERO and digital was a very, very bad word indeed. But I was excited that, for first time, I could really get to grips with CONTENT. In advertising that's the missing, quintessential link. In order to understand where I am headed here, let me contextualise my thinking by way of illustrating a historical, time-stamped journey of sorts. 14 Jan 2013 14:44

[2013 trends] Time of choices, decisions for strategic marketing management

[Darren Woolley] Last year was certainly an economic roller-coaster ride. In 2013, marketers will need to look through the uncertainty and make some longer-term plans, as well as choices and decisions, on how they will steer their brands forward. So here are some of the decisions and choices to be made in 2013, in no particular order... 14 Jan 2013 14:14

The world needs African solutions

[Wesley Lynch] African software has had some qualified global successes, but more often than not our home-grown innovations don't 'take' well in other territories. To overcome this, we need to think wider. While African solutions are often preferred in dealing with African problems, our software developers must also identify global applications for their solutions, if they are to have global success. 14 Jan 2013 10:19

Entrepreneurs Organisation launches bootcamp in February

The Cape Town branch of Entrepreneurs Organisation (EO) will be launching its Entrepreneur Bootcamp in February 2013. It is a collective commons free access online learning resource for aspiring entrepreneurs. 14 Jan 2013 09:41

Digital Fire

Five ways to ignite your social media presence in 2013

[Issued by Digital Fire] Businesses are, once again, in the proverbial 'review period', where social media campaigns are waded through and analysed in order to quantify the efforts of the past 12 months. 14 Jan 2013 09:38

Let's face(book) it

[Gavin Mills] How marvelous, the wonderful world of online... And how ironic that virtual society is evolving along the same lines as social behaviour in the real world. 13 Jan 2013 14:52

Cloud CRM vs on-premise CRM

[Paul Anderson] For most companies which have adopted CRM or customer relationship management to improve their business performances the difficulty arises when it comes to choose between on-premise and cloud based CRM. 12 Jan 2013 11:50

World Wide Creative

World Wide Creative appoints new Cape Town GM

[Issued by World Wide Creative] World Wide Creative (WWC), the Cape Town-based digital marketing agency headed up by Fred Roed and Mike Perk, recently announced the appointment of a new GM for their Cape Town office in the form of Alex Acton. 11 Jan 2013 13:36

New motoring site for consumers

A new editorial site has launched to offer consumers coverage of local and international motoring news as it happens. 11 Jan 2013 10:21

E-learning trends: what to expect in 2013

[Kirsty Chadwick] E-learning is expected to be worth US$107 billion globally by 2015. Experts predict that digital learning is going to be increasingly mobile in 2013, which will open it up to a wide audience in South Africa where 2.4 million people have access to the internet via their cellphones alone. 11 Jan 2013 06:13