Five points to consider when choosing your email database provider

[Chemory Gunko] Nowadays it seems that there are a million email and contact databases to choose from for your marketing - and whatever your budget, if you look hard enough, you'll find a price point to suit you. 23 Jan 2013 09:39

[2013 trends] Targeted direct marketing to come into its own

[Warren Moss] The year ahead is unlikely to see any fantastical new developments in direct marketing; in fact, it's more likely to be characterised by the maturing of existing technologies and a return to more traditional practices. 22 Jan 2013 10:16

Knowledge Resources

The latest on big data, integrated marketing, consumer engagement, social media, mobile

[Issued by Knowledge Resources] Today's consumers are more connected and demanding than ever before, and expect highly personalised experiences and marketing communication. Marketers need to understand the complex world of big data, and tap into real-time conversations and interactions in order to build engaging and profitable relationships with their customers through multiple channels. 21 Jan 2013 09:30

[2013 trends] Eyes front and centre

[Abey Mokgwatsane] How does your brand break through the clutter? If you're in the business of understanding and catering to the evolution of consumer needs, desires and expectations, look front and centre. Here are my predictions for 2013... 18 Jan 2013 12:05

[2013 trends] Cheaper, better, faster

[Gillian Rightford] The biggest change in South Africa will be the continued growth of mobile and online, and how this affects everything we do - all of our buying habits, from deodorant to cars, and how, when and where we do it. 16 Jan 2013 10:25

[2013 trends] Game on for retailers going mobile

[Steve Cragg] As crisis-hit Europe continues to impact economic growth, and projections for the local economy are trimmed, the battle for a share of consumer spend is getting increasingly fierce. Retailers will rely on technology to drive innovative discount models and integrated loyalty programmes by optimising the one device every consumer has access to already - even in-store - the mobile phone. 15 Jan 2013 11:08

[2013 trends] Social media marketing and the youth

[Bradley Maseko] The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms. 15 Jan 2013 01:02

Bizcommunity.com

Most Popular lists for 2012 for Bizcommunity Marketing & Media SA

[Issued by Bizcommunity.com] Here they are, Bizcommunity.com Marketing & Media South Africa's 2012 lists of most popular articles, those that drew the most comment, our most-read contributors, our most-visited galleries - and the ads from the Ornico Ad Showcase that got you voting. 4 Jan 2013 11:30

'What Women Want'

Looking at what marketers can do to relate better to the major spenders. 21 Dec 2012 05:14

Demystifying POPI

[Charles Stretch] The Protection of Personal Information Bill (POPI) was passed by the National Assembly on 11 September and will be signed by the President before Christmas - but what is it? And how will it affect your business, and your individual rights? 29 Nov 2012 07:41

Afriseek

Are you wasting time and money on your direct sales activities?

[Toby Hone, Issued by Afriseek] I am often shocked when I am introduced to the direct sales efforts across the spectrum of small, medium and large businesses. The bottom line is that companies (no matter the size) usually don't have a systematic way of canvassing their market. 28 Nov 2012 13:11

The craft of simplification

[Glen Meier] We all know the term 'less is more', but in a busy and complex world it is often forgotten. For a brand to say more and have optimal impact it needs to say less, less grey, less of the same, and more difference, more relevance. Simple doesn't mean easy though, and that's where the craft comes in. The craft of simplification. 20 Nov 2012 08:27

All the 2012 Assegai Awards winners

The winners for the 2012 Assegai Integrated Marketing Awards was announced at Sax Arena in Centurion yesterday, Thursday, 15 November 2012. The event recognises excellence in direct and interactive marketing. 16 Nov 2012 09:03

Boomtown

Boomtown wins silver in the CLIO Healthcare awards

[Issued by Boomtown] Boomtown Strategy Brand Agency secured a silver at the 2012 CLIO Healthcare awards in New York for its direct mail campaign for Africa Health Placements, an organisation that places doctors from the US and Europe in public service roles across Africa. 15 Nov 2012 10:15