Despite the bad reputation, there is hardly a business on the planet today that has not adopted some form of direct marketing, writes Bronwyn Williams...
By Bronwyn Williams 13 Jul 2017
Nowadays it seems that there are a million email and contact databases to choose from for your marketing - and whatever your budget, if you look hard enough, you'll find a price point to suit you.
Chemory Gunko 23 Jan 2013
The year ahead is unlikely to see any fantastical new developments in direct marketing; in fact, it's more likely to be characterised by the maturing of existing technologies and a return to more traditional practices.
Warren Moss 22 Jan 2013
Today's consumers are more connected and demanding than ever before, and expect highly personalised experiences and marketing communication. Marketers need to understand the complex world of big data, and tap into real-time conversations and interactions in order to build engaging and profitable relationships with their customers through multiple channels.
Knowledge Resources 21 Jan 2013
As crisis-hit Europe continues to impact economic growth, and projections for the local economy are trimmed, the battle for a share of consumer spend is getting increasingly fierce. Retailers will rely on technology to drive innovative discount models and integrated loyalty programmes by optimising the one device every consumer has access to already - even in-store - the mobile phone.
Steve Cragg 15 Jan 2013
The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.
Bradley Maseko 15 Jan 2013
Here they are, Bizcommunity.com Marketing & Media South Africa's 2012 lists of most popular articles, those that drew the most comment, our most-read contributors, our most-visited galleries - and the ads from the Ornico Ad Showcase that got you voting.
Bizcommunity.com 4 Jan 2013
Looking at what marketers can do to relate better to the major spenders.
21 Dec 2012
We all know the term 'less is more', but in a busy and complex world it is often forgotten. For a brand to say more and have optimal impact it needs to say less, less grey, less of the same, and more difference, more relevance. Simple doesn't mean easy though, and that's where the craft comes in. The craft of simplification.
Glen Meier 20 Nov 2012
Boomtown Strategy Brand Agency secured a silver at the 2012 CLIO Healthcare awards in New York for its direct mail campaign for Africa Health Placements, an organisation that places doctors from the US and Europe in public service roles across Africa.
Boomtown 15 Nov 2012
Operational since 1994, with an infrastructure that boasts 32 depots in South Africa with six over-border depots in Botswana, Lesotho, Swaziland and Namibia, On the Dot operations has grown from 240 to 360 contractors in the last two years, creating job opportunities for over 2 900 runners.
On the Dot 12 Nov 2012
Direct marketing retailer HomeChoice, which delisted from the JSE in 2003, has shelved its planned relisting.
9 Nov 2012
Many companies talk about expanding into Africa. It's the next obvious frontier. However, it would be wrong to assume that a week's visit to Nigeria for example, with a population of over 160 million and 350 ethnic groups with twelve languages, will give you a true understanding of how to operate your brand in that market.
Nonye Mpho Omotola 8 Nov 2012
One of the biggest threats to the direct marketing industry is the apparent ease with which companies gain access to digital databases. While digital communication may appear to be one of the benefits of the information age, the use of unverified - or worse, illegal - databases carry enormous potential risk for brands that circumvent existing and pending legislation.
8 Nov 2012
The organisers say it has been a successful year for the Loeries, with the second largest number of entries received since 2008 - over 3,000 entry submissions from across Africa and the Middle East.
2 Nov 2012
In a world of fan bases, follows and likes, the rules and measurements of direct marketing have changed considerably.
Tony Sham 31 Oct 2012
The award ceremony for the 2012 Assegai Integrated Marketing Awards will be hosted at the Sax Arena in Centurion on Thursday 15 November 2012. Sponsored by the SA Post Office for the sixth consecutive year, this event acknowledges and recognises excellent work in the direct marketing space.
24 Oct 2012
The organisers of the Assegai Integrated Marketing Awards, the Direct Marketing Association of South Africa (DMASA), have announced two new categories of this year's awards and welcomed new sponsors to the event. Joost van Nispen, who has spent his lifetime perfecting the art of direct marketing, leads judging, which takes place from 23-26 October at the Focus Rooms in Sunninghill.
15 Oct 2012
In the midst of an economic downturn, retailers today need to explore effective marketing options that speak to an ever-growing community of mobile and digitally savvy consumers. In trying to get a handle on what drives consumers in the retail space, Demographica undertook two years of research into the retail industry and retail advertising as part of its commitment to building global best practice.
8 Oct 2012
Digital Advertising Bible for Retailers is the latest release from Demographica, a South African digital direct marketing company. Following the success of its Email Design Bible, the agency's new booklet aims to show retailers how to use digital advertising effectively, while offering innovative solutions to increase foot traffic.
1 Oct 2012
The 2012 DMASA's Assegai Integrated Marketing Awards sponsored by the South African Post Office is now in full swing. Entries are open for the very best in direct and integrated marketing campaigns that were executed between May 2011 and September 2012.
27 Sep 2012
Congratulations to all the winners of the 2012 Loeries awards. In addition to the category awards, Robbie Brozin received the Marketing Leadership and Innovation Award and worldwide creative director of TBWA\Worldwide, John Hunt, received the Lifetime Achievement Award (video).
25 Sep 2012
After reaching the depths of despondency over the lack of digital entries, Pendoring judges and entrants are equally delighted that the digital drought has finally been broken this year.
25 Sep 2012
SA's entertainment and media companies have reached the "end of the digital beginning"‚ with digital activities now becoming the "new normal" for traditional media companies‚ according to a report by professional services firm PwC.
11 Sep 2012