 |
Angola
Botswana
Malawi
Mozambique
Namibia
South Africa
Zimbabwe
Cote D'Ivoire
Ghana
Nigeria
Kenya
Uganda
Tanzania
Mauritius
Seychelles
Algeria
Egypt
Morocco
Zambia| Press offices |
Categories
Radio showsSpecial sectionsRelated sectors | Marketing news Namibian billboards - being better90% of success is just 'pitching up'. Be there and you will be relevant, right? Not in Namibia. The South Africans seem to have taken a rather arrogant view. "We dominate from our strategy and buying power" is how one agency put it. Understandably so; they can show client value without having to get outside of their comfort zones. Think about it, a South African media buyer thinks they can execute an outdoor media strategy in Namibia because they believe that by just talking to South African media owners like Alliance Media, Ad Outpost, etc, they have covered their job. On the other hand, the brand manager is placing a lot of belief in these two 'Sandonites' talking to each other. Take the insurance industry as an example. How are Marsh, Outsurance, Bank Windhoek and Old Mutual fighting for the same market. It's actually a battle out there not just for the brands, but also for the media owners. Both need real outdoor media data to make decisions that can have impact. Thankfully, Namibia outdoor media is no longer a 'touchy-feely' affair. Media Trace's Namibia outdoor media reports bring the relevant data to you,
About Tatenda ChiwesheTatenda Chiweshe is the CEO of Media Trace, a specialised outdoor media insights company operating across Africa. Contact Tatenda on +27 (0)74 839 7440 or email him on .
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law. | Subscribe to industry newslettersRelated newsSubmit news Top stories More Top stories... Submit news Lifestyle top storiesMore Lifestyle top stories... Submit newsBizcommunity retains a dedicated editorial pool and a group of around 265 industry contributors, we always welcome additional contributions. |
News
Community
Submit
My account
Advertise
Bizcommunity
ADSL & Web hosting proudly provided by Afrihost. All rights reserved. © 2013. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use, PAIA.