The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
What exactly do these extreme changes in the media landscape mean for PR? When the world around you shifts, would you continue to walk down the same old road and expect to reach the same destination?
By Lorrianne Cloete 9 Oct 2013 07:23
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Finalists in the CNN MultiChoice African Journalist 2013 Awards have been announced by Ferial Haffajee, chair of the independent judging panel.
15 Jul 2013 14:47
Burson-Marsteller, a global public relations and communications firm, has announced a new exclusive partnership in Kenya with the creation of Engage Burson-Marsteller.
3 Jul 2013 13:46
Loerie entries are now open, and those that get their work in by 15 April 2013; get 10% off their entry fee. The final deadline for entries is 31 May and agencies or marketers throughout Africa and the Middle East can enter their work.
4 Apr 2013 10:04
Uganda's annual PRAU Excellence Awards, the event that recognises public relations and communications excellence in Uganda, which was set to take place in November 2012, eventually took place on Friday, 22 March 2013 at Imperial Royale Hotel. This years event coincided with the East African Public Relations Conference (EAPRC) which took place from 20-22 March in Kampala, Uganda.
By Evan-Lee Courie 25 Mar 2013 11:17
Tigo Tanzania has been named among the top global socially devoted brands on Facebook in a report issued by SocialBakers on the 7 February 2013, covering a study on the world's top 10 socially devoted brands on Facebook in the last quarter of 2012. Tigo Tanzania is the only telecom company from central, eastern and southern Africa in the ranking among some of the world's biggest brands.
19 Feb 2013 10:48
Global leader Reed Travel Exhibitions (RTE) has appointed Lloyd Orr Communications, a well-known local agency that specialises in tourism and lifestyle clients, to handle the PR and communications for the launch of Africa Travel Week across the African continent.
Issued by Lloyd Orr 10 Sep 2013 10:23
Growing sophistication in African markets outside SA is creating demand for specialist consultants that bring together clients and communications agencies.
5 Aug 2013 10:08
Global public relations and communications firm, Hill+Knowlton Strategies, is expanding its African footprint with the launch of Hill+Knowlton Strategies South Africa. This follows the acquisition of South African agency Corporate Communications Consultants (Corpcom).
26 Jul 2013 09:51
Kenyan public relations firm, Gina Din Corporate Communications (GDCC) has won two global public relations awards for the 'Kenyan for Kenya' social media campaign.
By Carole Kimutai 16 Nov 2012 13:23
Uganda's annual PRAU Excellence Awards, the event that recognises public relations and communications excellence in Uganda, is set to take place on 23 November 2012. This years event will coincide with the East African Public Relations Conference (EAPRC) which will take place in Kampala.
By Walter Wafula 6 Nov 2012 15:18
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