SOUTH AFRICA

Cape Town, New York kicks off with tourism co-marketing campaign

The co-marketing agreement between Cape Town Tourism and NYC & Company which sees the two destination marketing agencies pool their resources to market each other's destinations is going live...

13 Feb 2018

SOUTH AFRICA

#CSIMonth: The sustainability of bag advertising

Sacatelle founder, Ikey Bensimhon talks about the brand sustainability of bag advertising - they're walking billboards, when you think about it - and the success of branded bags in a world that's slowly moving away from disposable plastic...

By Leigh Andrews 11 Jul 2017

UNITED STATES

Promotional marketing: Having customised mugs that are filled with impact

Coffee mugs are one of the most popular promotional items, and they can be customised in a myriad of ways...

By Boris Dzhingarov, Issued by Monetary Library 15 Aug 2016

UNITED STATES

Six crowdfunding myths debunked

Since this is a relatively new approach, it tends to gain skepticism and subsequent criticism. The truth, however, may be very different from what we know or hear...

By Rochelle Ceira 3 Jul 2015

UNITED STATES

[SXSW Interactive 2014] SXSW highlights - Gary Vaynerchuk

Originally, Gary Vaynerchuk wasn't on the schedule for SXSW 2014, so when I saw that he was the keynote speaker on the first day, I made sure that this was one talk I didn't miss.

By Mark Schefermann 1 Apr 2014

UNITED STATES

Android's new mobile software dubbed 'KitKat'

SAN FRANCISCO, USA: Google's next version of Android will be called "KitKat" in keeping with its penchant for giving sweet names to its software for mobile devices.

5 Sep 2013

UNITED STATES

2013 NYF International Radio Programs & Promos Awards

NEW YORK, US: New York Festivals International Radio Awards honouring "The World's Best Radio Programs & Promos," will host the 2013 New York Festivals International Radio Awards Gala on 17 June.

13 Jun 2013

UNITED STATES

NYF International Advertising Awards: 2013 shortlist

NEW YORK, US: New York Festivals International Advertising Awards for World's Best Advertising has announced the 2013 Shortlist for a number of its competitions.

26 Apr 2013

UNITED KINGDOM

D&AD Awards: The nominations

LONDON, UK: Here are the nominations for the D&AD Awards. See this year's In Book winners and Nominations below. Yellow Pencil winners will be revealed on Wednesday 12 June at the Awards Ceremony.

22 Apr 2013

UNITED STATES

NYF: 2013 International Radio Programs & Promos Awards - entries open

NEW YORK, US: New York Festivals International Radio Programs & Promos Awards has announced its official call for entries. Established in 1982, the competition honours the most innovative work in radio broadcasting, with entries from radio stations, networks, and independent producers from around the globe.

14 Jan 2013

UNITED STATES

Clio Awards Hall of Fame updated

NEW YORK, US: The 2013 Hall of Fame medium has been updated to include multiple categories. Entries in this medium are for outstanding work from the past that has stood the test of time and cemented a place of honor and respect in the hearts and memories of consumers and advertising professionals alike.

9 Jan 2013

UNITED STATES

Which ads are winners? Your brain knows better than you do

Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA neuroscientists report in the what is reputed to be the first study to use brain data to predict how large populations will respond to advertisements.

By Stuart Wolpert 30 Apr 2012

UNITED STATES

The 4D in-store projection

NEW YORK, US / LONDON, UK: When Ralph Lauren celebrated its '10 Years of Digital' anniversary with an extravagant 4D projection in New York and London in December, it was more a media event than a campaign.

17 Aug 2011

FRANCE

Cannes Lions 2011 registrations open

LONDON, UK: Cannes Lions registrations are now open and delegates wishing to attend the 58th International Festival of Creativity, to be held in Cannes 19-25 June 2011, can register online at www.canneslions.com.

12 Jan 2011

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