The co-marketing agreement between Cape Town Tourism and NYC & Company which sees the two destination marketing agencies pool their resources to market each other's destinations is going live...
13 Feb 2018
Sacatelle founder, Ikey Bensimhon talks about the brand sustainability of bag advertising - they're walking billboards, when you think about it - and the success of branded bags in a world that's slowly moving away from disposable plastic...
Leigh Andrews 11 Jul 2017
Coffee mugs are one of the most popular promotional items, and they can be customised in a myriad of ways...
Originally, Gary Vaynerchuk wasn't on the schedule for SXSW 2014, so when I saw that he was the keynote speaker on the first day, I made sure that this was one talk I didn't miss.
Mark Schefermann 1 Apr 2014
SAN FRANCISCO, USA: Google's next version of Android will be called "KitKat" in keeping with its penchant for giving sweet names to its software for mobile devices.
5 Sep 2013
NEW YORK, US: New York Festivals International Radio Awards honouring "The World's Best Radio Programs & Promos," will host the 2013 New York Festivals International Radio Awards Gala on 17 June.
13 Jun 2013
NEW YORK, US: New York Festivals International Advertising Awards for World's Best Advertising has announced the 2013 Shortlist for a number of its competitions.
26 Apr 2013
NEW YORK, US: New York Festivals International Radio Programs & Promos Awards has announced its official call for entries. Established in 1982, the competition honours the most innovative work in radio broadcasting, with entries from radio stations, networks, and independent producers from around the globe.
14 Jan 2013
NEW YORK, US: The 2013 Hall of Fame medium has been updated to include multiple categories. Entries in this medium are for outstanding work from the past that has stood the test of time and cemented a place of honor and respect in the hearts and memories of consumers and advertising professionals alike.
9 Jan 2013
Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA neuroscientists report in the what is reputed to be the first study to use brain data to predict how large populations will respond to advertisements.
Stuart Wolpert 30 Apr 2012
NEW YORK, US / LONDON, UK: When Ralph Lauren celebrated its '10 Years of Digital' anniversary with an extravagant 4D projection in New York and London in December, it was more a media event than a campaign.
17 Aug 2011