SOUTH AFRICA

Cape Town, New York kicks off with tourism co-marketing campaign
Cape Town, New York kicks off with tourism co-marketing campaign

The co-marketing agreement between Cape Town Tourism and NYC & Company which sees the two destination marketing agencies pool their resources to market each other's destinations is going live...

13 Feb 2018

SOUTH AFRICA

A selection of Sacatelle's branded bags.
#CSIMonth: The sustainability of bag advertising

Sacatelle founder, Ikey Bensimhon talks about the brand sustainability of bag advertising - they're walking billboards, when you think about it - and the success of branded bags in a world that's slowly moving away from disposable plastic...

By Leigh Andrews 11 Jul 2017

UNITED STATES

Boris Dzhingarov
Promotional marketing: Having customised mugs that are filled with impact

Coffee mugs are one of the most popular promotional items, and they can be customised in a myriad of ways...

By Boris Dzhingarov, Issued by Monetary Library 15 Aug 2016

UNITED STATES

Six crowdfunding myths debunked
Six crowdfunding myths debunked

Since this is a relatively new approach, it tends to gain skepticism and subsequent criticism. The truth, however, may be very different from what we know or hear...

By Rochelle Ceira 3 Jul 2015

UNITED STATES

[SXSW Interactive 2014] SXSW highlights - Gary Vaynerchuk
[SXSW Interactive 2014] SXSW highlights - Gary Vaynerchuk

Originally, Gary Vaynerchuk wasn't on the schedule for SXSW 2014, so when I saw that he was the keynote speaker on the first day, I made sure that this was one talk I didn't miss.

By Mark Schefermann 1 Apr 2014

UNITED STATES

Android's new mobile software dubbed 'KitKat'
Android's new mobile software dubbed 'KitKat'

SAN FRANCISCO, USA: Google's next version of Android will be called "KitKat" in keeping with its penchant for giving sweet names to its software for mobile devices.

5 Sep 2013

UNITED STATES

2013 NYF International Radio Programs & Promos Awards
2013 NYF International Radio Programs & Promos Awards

NEW YORK, US: New York Festivals International Radio Awards honouring "The World's Best Radio Programs & Promos," will host the 2013 New York Festivals International Radio Awards Gala on 17 June.

13 Jun 2013

UNITED STATES

NYF International Advertising Awards: 2013 shortlist
NYF International Advertising Awards: 2013 shortlist

NEW YORK, US: New York Festivals International Advertising Awards for World's Best Advertising has announced the 2013 Shortlist for a number of its competitions.

26 Apr 2013

UNITED KINGDOM

D&AD Awards: The nominations
D&AD Awards: The nominations

LONDON, UK: Here are the nominations for the D&AD Awards. See this year's In Book winners and Nominations below. Yellow Pencil winners will be revealed on Wednesday 12 June at the Awards Ceremony.

22 Apr 2013

UNITED STATES

NYF: 2013 International Radio Programs & Promos Awards - entries open
NYF: 2013 International Radio Programs & Promos Awards - entries open

NEW YORK, US: New York Festivals International Radio Programs & Promos Awards has announced its official call for entries. Established in 1982, the competition honours the most innovative work in radio broadcasting, with entries from radio stations, networks, and independent producers from around the globe.

14 Jan 2013

UNITED STATES

Clio Awards Hall of Fame updated
Clio Awards Hall of Fame updated

NEW YORK, US: The 2013 Hall of Fame medium has been updated to include multiple categories. Entries in this medium are for outstanding work from the past that has stood the test of time and cemented a place of honor and respect in the hearts and memories of consumers and advertising professionals alike.

9 Jan 2013

UNITED STATES

Which ads are winners? Your brain knows better than you do
Which ads are winners? Your brain knows better than you do

Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA neuroscientists report in the what is reputed to be the first study to use brain data to predict how large populations will respond to advertisements.

By Stuart Wolpert 30 Apr 2012

UNITED STATES

The 4D in-store projection
The 4D in-store projection

NEW YORK, US / LONDON, UK: When Ralph Lauren celebrated its '10 Years of Digital' anniversary with an extravagant 4D projection in New York and London in December, it was more a media event than a campaign.

17 Aug 2011

FRANCE

Cannes Lions 2011 registrations open
Cannes Lions 2011 registrations open

LONDON, UK: Cannes Lions registrations are now open and delegates wishing to attend the 58th International Festival of Creativity, to be held in Cannes 19-25 June 2011, can register online at www.canneslions.com.

12 Jan 2011

UNITED STATES

Avon launches Avon Voices
Avon launches Avon Voices

NEW YORK, US: Avon Products, Inc. has launched Avon Voices, its first-ever global online singing talent search for women and songwriting competition for men and women in celebration of the company's 125th Anniversary. Avon invites people from more than 60 countries, along with its 6.2 million independent sales representatives, to ignite a global movement through music.

7 Dec 2010

NEW ZEALAND

The search is on for the world's best couple
The search is on for the world's best couple

WHANGAREI, NEW ZEALAND: They always used to say that diamonds were a girl's best friend, but today when it comes to diamonds, Michael Hill is a couple's best friend. The New Zealand-born entrepreneur jeweller has launched a competition to find the "world's best couple," and reward the lucky pair with an astonishing 22-carat diamond engagement ring - dubbed the Ultimate Engagement Ring.

25 Nov 2010

UNITED STATES

Live drive
Live drive

NEW YORK, US: Mitsubishi needed to find a way to let eager motorists try out its new Outlander Sport model, without going to the showroom. It wanted a stunt that would use cutting-edge technology and reflect the progressive values of Mitsubishi itself - and so what's claimed to be the world's first online test drive was born.

18 Oct 2010

UNITED STATES

Red Bull's floating billboards
Red Bull's floating billboards

MIAMI, US: Innovative floating billboards were featured along the coasts of Miami and Los Angeles to promote the Red Bull Flugtag series. The unique informative billboards coupled with custom props are claimed to have successfully captured the attention of beach crowds and coastal audiences near the event location. On event day, there were over 100 000 spectators at the Long Beach event, marking the largest attendance of any Flugtag event.

7 Oct 2010

CANADA

Canada gets fused database
Canada gets fused database

TORONTO, CANADA: comScore and PMB have released their fused database in Canada, combining print readership, internet behaviour and product usage data. The aim is to supply new data that will provide multi-dimensional insights on Canadian print and online audiences, bringing additional value to publishers, agencies and advertisers.

22 Sep 2010

UNITED STATES

VW USA gets into gear for 2010
VW USA gets into gear for 2010

Herndon, USA: Volkswagen of America is driving World Cup fever in the USA with a new marketing campaign by giving soccer fans a once-in-a-lifetime chance to be featured in national TV spot. The company has teamed up with soccer legends Ramon Morales and Ramon Ramirez to urge soccer "fanaticos" to showcase their fandom for shot at stardom.

4 Jun 2010

UNITED STATES

Pepsi launches five viral football games
Pepsi launches five viral football games

Pepsi has teamed up with Microsoft and viral marketing specialist Kempt to create five bespoke online viral games as part of a major MSN-Pepsi promotion in 17 countries.

By Olivia Solon 26 May 2010