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Gemalto's African mobile marketing win-win plan

Gemalto's African mobile marketing win-win plan[Leigh Andrews] If your African mobile marketing plan comprises mass messages not tailored to specific areas, people or times, you're off to a poor start. Nadia Gonzalez, vice president of mobile marketing for Gemalto, reveals the secrets to getting it right... 27 Nov 2014 14:00

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