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#ShopperMarketing: Consumers consider brands for just 10 seconds in store

Ten seconds. That's all the attention a consumer will give your brand in a supermarket environment before considering a purchase...

By Gill Randall 4 hours ago

#ShopperMarketing: The current and future state of retail

The South African retail landscape has been under a lot of pressure for some time now and whilst 80% are blaming the economy for this downturn in trading, there are others that continue to grow year on year...

By Dave Nemeth 4 hours ago

#ShopperMarketing: eCommerce not a quick-fix for retail

As consumers spend increasing amounts of time online, retailers are scrambling to beef up their e-commerce platforms. Here are some key considerations to bear in mind when launching a digital shopping portal...

By Bradley Elliott 1 day ago

#ShopperMarketing: Nobody cares about shopper marketing

There are a few trends in 2018 that may make it easier for consumers to part with their rands and cents...

By Charlene Olivier 1 day ago

#ShopperMarketing: A winning omni-channel approach

Effective engagement with today's shopper is a constant challenge considering that they have numerous avenues to research products and brands before making a decision...

By Stefan Abro 1 day ago

#ShopperMarketing: Case study - Gateway Theatre of Shopping

During 2016, the Gateway Theatre of Shopping in Durban made it their personal mission to grow the bottom line of at least 40 independent retailers over the course of 12 months...

1 day ago

#EntrepreneurMonth: A premium African surf brand with global appeal

Little over a year ago, three friends with thriving creative careers embarked on a mission to combine their love of Africa with their passion for surfing...

By Lauren Hartzenberg 17 Oct 2017

#BODCT: Redesigning the world one business at a time, to surprise and delight customers

Big brands shared the role of design in their business at Business of Design, with Adrian Morris, partner and MD at Design Partnership speaking of current the physical reboot trend responding to a changing landscape, while Brian Mtongana, head of design at Woolworths, honed in on the role of packaging in sales...

By Leigh Andrews 16 Oct 2017

#SACSCCongress: The artisanal food revolution and the modern retail space

Retail futurist Howard Saunders discusses some of the shifts in consumer mindset and retail brand innovation...

By Lauren Hartzenberg 14 Sep 2017

#MediaAlert! Windhoek Beer and Jupiter part ways

The Windhoek Beer account is out to pitch after parting ways with advertising agency, The Jupiter Drawing Room Cape Town...

31 Aug 2017

Getting a feel for the luxury market in Africa

Prestige marketing isn't just about classy shots of high-end products - you still have to follow the tried and trusted marketing methods that make people relate to your brand, especially on the continent...

By Leigh Andrews 28 Jul 2015

The eight criteria that distinguish B2B markets from B2C markets

WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...

By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015

The story of the African consumer

Trying to define the average African consumer is near impossible. Tastes and shopping habits are unique to each country, with differences found between regions and even cities within a country.

By Laine Barnard 3 Jun 2014

ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

9 Apr 2014

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