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Marketing & MediaYour dashboard is lying to you: Why brands keep missing the 1 trillion rands township economy
Kabelo Kale, The Media Krate 29 Jun 2026


Today, artificial intelligence (AI) has an increasingly powerful impact when it comes to on-track performance and off-track operations. It acts, along with machine learning (ML), as a silent collaborator in design, engineering, race strategy, car development and much more.
At the heart of AI’s influence in F1 are immense volumes of data. A single car generates gigabytes of telemetry per race weekend.
Teams capture everything from suspension travel, steering inputs and brake application patterns to acceleration rates, tyre degradation profiles and aerodynamic pressure differentials.
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