Dr Nikolaus Eberl
Dr Nikolaus Eberl is the author of BrandOvation: How Germany won the World Cup of Nation Branding and The Hero's Journey: Building a Nation of World Champions. He headed the Net Promoter Scorecard research project on SA's destination branding success story during the 2010 FIFA World Cup, co-authored the World Cup Brand Ambassador Program 'Welcome 2010' and was chairperson of the inaugural 2010 FAN World Cup. Email moc.noitavodnarb@sualokin and follow @nikolauseberl.
Government Will Mangaung arrest a decline in confidence in South Africa's future?Dr Nikolaus Eberl 16 Dec 2012 Marketing & Media [2010 FIFA World Cup legacy] The true legacy of 2010 - part 2Dr Nikolaus Eberl 8 Jul 2011 Marketing & Media [2010 FIFA World Cup legacy] The true legacy of 2010 - part 1Dr Nikolaus Eberl 28 Jun 2011 Marketing & Media [2010 FIFA World Cup legacy] Is it all smoke and mirrors?Dr Nikolaus Eberl 14 Jun 2011 Marketing & Media Can 2010 be a catalyst for ‘brand-making' SA's values?Dr Nikolaus Eberl 31 Mar 2010 Marketing & Media Just how damaging are service delivery protests for 2010?Dr Nikolaus Eberl 18 Mar 2010 |