Africa's consumer landscape is fragmented and polarised, characterised by the double-edged demand of a diverse base of consumers...
Ailsa Wingfield 6 Jan 2020
Technology and changing customer demographics have set a new stage for retail. Success today is defined by the ability to keep up, or get out in front of, trends that are driving consumer purchases...
Leo Van De Polder 30 Jan 2019
Shoppers are changing at such a rapid pace, and while there are many methodologies to understand shoppers, a tool to help us move with the rapidly changing shoppers is needed...
Danette Breitenbach 29 Aug 2018
How many times do you go to the shop for only one item and land up buying a number of products? The in-store experience is a valuable opportunity for retailers to build brand loyalty...
Caroline Currie 8 Jan 2018
In expanding and marketing products and services into Africa, business owners need to keep in mind that the continent of Africa has 53 countries, hundreds of languages and various cultures, making it a complex task.
Sumesh Rahavendra 29 Sep 2014
Professional services firm, Deloitte was a title sponsor of the inaugural World Retail Congress Africa, held last month in Sandton. I spoke to Ilse du Toit, a manager within the Strategy & Innovation practice at Deloitte Consulting.
Danette Breitenbach 17 Dec 2013
![[2013 trends] Africa's dynamic markets](https://biz-file.com/c/1301/123277-120x120.gif)
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
Obaika Consulting Team 31 Jan 2013
