Despite the dissemination of vaccines in the months ahead, a larger portion of consumer spending will be impacted by recessionary conditions...
Ailsa Wingfield 11 Jan 2021
Africa's consumer landscape is fragmented and polarised, characterised by the double-edged demand of a diverse base of consumers...
Ailsa Wingfield 6 Jan 2020
The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?
Louise Burgers 13 Sep 2019
IRI's Marylee Townshend predicts 7 trends that will influence the future of FMCG...
Marylee Townshend 29 Jan 2019
More than ever before, in 2018 we saw sustainability playing a major role in shaping trends in the retail sector...
Feroz Koor 25 Jan 2019
The focus of innovation in the conscious consumption space is certainly not trend based. The environmental and health issues facing the planet are so pressing...
Robyn Smith 24 Jan 2019
Shoppers are changing at such a rapid pace, and while there are many methodologies to understand shoppers, a tool to help us move with the rapidly changing shoppers is needed...
Danette Breitenbach 29 Aug 2018
Kenyan startup Sip is simplifying the distribution of alcoholic beverages in the country's capital, and is eyeing growth in the B2B space...
Tom Jackson 11 Jun 2018
Kenyan agri-tech startup Twiga Foods has partnered IBM Research to extend access to microloans to 220 food stall retailers across Kenya using a blockchain-based financing system...
Tom Jackson 19 Apr 2018
The global chief marketing officer for Patrón Spirits International, Lee Applbaum, talks about how to deliver creative and beautiful marketing...
Louise Burgers 8 Feb 2018
