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New monetisation models for media are needed
New monetisation models for media are needed

Journalists need to be taught how to be entrepreneurs so they can contribute to the survival of the media industry, said Nicolas Pompigne-Mognard, chairman of the APO Group...

By Louise Burgers 16 Dec 2019

Image credit: Brooke Lark on Unsplash.
How AI is helping brands manage their online reputation

The use of artificial intelligence (AI) and machine learning is on the rise, but it's important to know which reputation management processes should and shouldn't be automated...

By Ashleigh Wainstein 15 Nov 2019

Meet Facebook News: its new 'dedicated place' for news in the US
Meet Facebook News: its new 'dedicated place' for news in the US

Facebook on Friday announced that it has begun testing a new "dedicated place" for news on its platform called Facebook News...

By Shereesa Moodley 28 Oct 2019

Image credit: LUM3N on Unsplash.
The do's of social media marketing

As someone has so aptly said, when you are in any doubt as to the appropriateness of something you intend posting, apply the golden rule: WWGT (what would Granny think?)...

By Jessica Barrella 15 Oct 2019

Image credit: Carl Heyerdahl on Unsplash.
Digital citizenship: Bringing digital activism home

In light of the Cambridge Analytica data breach, we should all take a more active role in our online activities, writes digital content curator at Joe Public Connect, Grace Cooper...

By Grace Cooper 4 Oct 2019

Managing director for the A+E Networks Africa's EMEA territories, Dean Possenniskie. Image supplied.
How A+E Networks Africa is building on its local content strategy

We speak to managing director for the A+E Networks Africa's EMEA territories, Dean Possenniskie, who is responsible for overseeing and growing the channel's content distribution and digital media businesses across the UK, Europe, Middle East and Africa...

By Juanita Pienaar 27 Sep 2019

Image credit: DESIGNECOLOGIST on Unsplash.
The don'ts of social media marketing

Ah, social media marketing - the buzz words of today...

By Jessica Barrella 18 Sep 2019

Image source: Gallo/Getty Images.
Of foxes and paradoxes in the media henhouse

Future historians may well scramble to understand what was going on at the Media Freedom Conference in London and the simultaneous Social Media summit at the White House (held earlier this year in July). They will surely be confounded by media policy in the post-broadcast era by looking at these two events. And they will struggle to reconcile what is claimed to be policy against what is actually practised on the ground...

By Derek Abdinor 17 Sep 2019

Image credit: Fikret tozak on Unsplash.
5 mistakes grown-up brand blogs shouldn't make

Here are five mistakes even grown-up brand blogs make...

By Louisa Douwes Dekker 2 Sep 2019

Empowering news organisations through technological innovation
Empowering news organisations through technological innovation

Google launched the Google News Initiative, followed by the GNI Innovation Challenge to aid publishers in Africa transition to digital. We speak to Google's Mich Atagana about the initiative...

By Louise Burgers 28 Aug 2019

Image credit: Simon Steinberger from Pixabay.
Facebook can now fact-check news in African languages

Facebook on Wednesday announced a partnership with fact-checking company Africa Check to bring local African language support to its third-party Fact-Checking programme...

By Shereesa Moodley 16 Aug 2019

#FB@15: Inside Facebook's 4 Cs for innovation
#FB@15: Inside Facebook's 4 Cs for innovation

Looking to the future, Nunu Ntshingila, head of Facebook Africa, shared the four Cs - which are key trends directing their business for the next few years...

By Elouise Kelly 23 Jul 2019

Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

#Loeries2018: Welcome to the hypermarket
#Loeries2018: Welcome to the hypermarket

The second speaker at the 2018 DStv Seminar of Creativity was Lethepu Matshaba, vice president of Homecare Southern Africa at Unilever SA, who spoke on the relevance of creativity in a hyper-fragmented world...

By Angie White 17 Aug 2018

How to deal with the troll armies
How to deal with the troll armies

Reporters Without Borders has recommended that media organisations and journalists around the world strengthen training in digital security in the face of increasing cyberviolence...

By Louise Burgers 31 Jul 2018

Monetising online radio: Stop, collaborate and digitally listen
Monetising online radio: Stop, collaborate and digitally listen

Where traditional models in radio have enjoyed funding from around 70% of what the station makes through ad sales revenue, online stations need to do the same, but in a completely different way...

By Chris Jordan 26 Oct 2017

Digital marketing and dark social traffic
Digital marketing and dark social traffic

Charlie Stewart sheds a bit of light on dark social which is a growing nuisance for digital marketers who are keen to attribute the source of web traffic and its potential to deliver online sales...

By Charlie Stewart 28 Jul 2017

Why YouTubers should consider collaborating with influencer marketing platforms
Why YouTubers should consider collaborating with influencer marketing platforms

I recently read an article that explained how 41% of people between the ages of 18 to 29 are using AdBlock Plus - an application that allows people to block online adverts...

By Chiara Di Rago 19 Jul 2016

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