Contributor articles Branding Global

Source: © 123rf Melanie Campbell, Rapt Creative says in today’s hyper-fragmented, choice-saturated marketplace, loyalty doesn’t just happen, it’s engineered

6 ways to build brand loyalty that lasts

Melanie Campbell 1 day

Graham Cruikshanks, "This is Africa: Distinctiveness is our super power"

Graham Cruikshanks, "This is Africa: Distinctiveness is our super power"

Graham Cruikshanks 19 Nov 2024

Source: © Bizcommunity Mercedes-Benz holds the top spot for the second year running in the SA Top 20 Mobility Brandscape

Part 3: South Africa Speaks: BAV Top 20 Mobility Brands in 2024

Dono White 4 Jul 2024

Source: © 123rf PlayStation leads the way in Mzanzi in SA Top 20 Play Brandscape

Part 2: South Africa Speaks: BAV Top 20 Playtime Brands in 2024: PlayStation leads the way

Dono White 21 Jun 2024

Part 1: South Africa Speaks BAV Top 20 Brands in 2024 - Siya Kolisi most esteemed

Dono White 10 Jun 2024

Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Creating a “magic middle”, not a “them and us” of brand vs performance

Johanna McDowell 29 Apr 2024

Building lasting connections: The art of brand equity

Mongezi Mtati 4 Apr 2024

Source: © 123rf Charlie Wannell, head of marketing, Mediamark shares three learnings on branding from when MediaMark rebranded

3 lessons for rebranding

Charlie Wannell 22 Nov 2023

Source: © Rugby Dump That moment when Madiba donned the Springbok jersey at the 1995 Rugby World Cup final has been lauded as a masterclass for leaders says Parusha Partab, head of the IAB Africa Transformation (DEI) Council

Remember when we were leaders: How brands can shape nations and drive progress

Parusha Partab 30 Oct 2023

Source: © SA Rugby Mag Siya Kolisi displays the leadership qualities we yearn to see in the people in charge of our nation says Dono White, strategic planning director at VMLY&R South Africa

Why South Africa would vote for Siya Kolisi in 2024 if they could

Dono White 12 Oct 2023

The Spur rebrand is a missed opportunity to right a historical wrong writes Jarred Cinman.

Spur and the casual racism of distant geography

Jarred Cinman 14 Sep 2023

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How brands can achieve saliency through empathy

Tyrann Burger 4 May 2023