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The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

3 Media and creative measurement trends from Warc

Source: © 123rf The 2025 first half AdForum Summit will take place in New York between 12 and 16 May 2025 with one of the key meetings with the leadership of Omnicom Advertising Group

AdForum Summit includes key meeting with Omnicom Advertising Group leadership

6 May 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

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Nielsen's Women of Tomorrow

Nielsen's Women of Tomorrow

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Feature phone apps market to almost double to US$1 billion

Feature phone apps market to almost double to US$1 billion

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LTE spectrum research reveals significant regional mismatch in band adoption

LTE spectrum research reveals significant regional mismatch in band adoption

3 Aug 2011

UK mobile retail access via smartphone grows in past year

UK mobile retail access via smartphone grows in past year

2 Aug 2011

Phishing attacks on Facebook and Habbo intensify

Phishing attacks on Facebook and Habbo intensify

1 Aug 2011

Tokyo maintains brand image, despite earthquake and tsunami

27 Jul 2011

Telcos invest US$8 billion in cloud in first half 2011; generate pennies

Telcos invest US$8 billion in cloud in first half 2011; generate pennies

25 Jul 2011

Hopes of economic recovery in Europe

Hopes of economic recovery in Europe

19 Jul 2011

72% of companies restrict access to social networking

72% of companies restrict access to social networking

18 Jul 2011

STIR selects GfK to provide internet audience measurement

STIR selects GfK to provide internet audience measurement

12 Jul 2011

UK retailers close 20 stores a day

UK retailers close 20 stores a day

12 Jul 2011

'Walmart effect' hits SA as PnP to cut over 3000 jobs

'Walmart effect' hits SA as PnP to cut over 3000 jobs

12 Jul 2011

Global adspend up 8.8% in Q1 2011: Advertisers push TV spend

Global adspend up 8.8% in Q1 2011: Advertisers push TV spend

11 Jul 2011

Overview of European Internet usage for May 2011

Overview of European Internet usage for May 2011

8 Jul 2011

'Darling, does this make me look fat?'

'Darling, does this make me look fat?'

Mintel Oxygen reports 8 Jul 2011

UK's consumer confidence drops in June

UK's consumer confidence drops in June

4 Jul 2011

Irish Lifestyles: 23% of Northern Irish consumers broke after bills each month

Irish Lifestyles: 23% of Northern Irish consumers broke after bills each month

Mintel Oxygen 4 Jul 2011

Irish Lifestyles: 28% of ROI consumers broke after bills each month

Irish Lifestyles: 28% of ROI consumers broke after bills each month

Mintel Oxygen 4 Jul 2011

German consumer climate strengthens

German consumer climate strengthens

1 Jul 2011

comScore launches online video measurement service in Russia

comScore launches online video measurement service in Russia

1 Jul 2011

Global TV advertising market looks forward to bumper 2012

Global TV advertising market looks forward to bumper 2012

Adam Thomas 28 Jun 2011

3DTV not expected to be UK mainstream success

3DTV not expected to be UK mainstream success

Adam Thomas 27 Jun 2011

Kaspersky Lab's spam in May report: free online games targeted

Kaspersky Lab's spam in May report: free online games targeted

27 Jun 2011

Fear of attacks strikes global transport & logistics industry

Fear of attacks strikes global transport & logistics industry

24 Jun 2011

Economic slowdown impacts on consumer health-care spending

Economic slowdown impacts on consumer health-care spending

24 Jun 2011

GSMA Mobile Media Metrics Report: UK mobile applications usage

GSMA Mobile Media Metrics Report: UK mobile applications usage

23 Jun 2011

Kaspersky Lab malware in May: Rogue antivirus programs attack Mac OS users

Kaspersky Lab malware in May: Rogue antivirus programs attack Mac OS users

20 Jun 2011

The top 100 UK retail websites revealed

The top 100 UK retail websites revealed

© Verdict 2011 17 Jun 2011

Germany leads Europe in online video viewing

Germany leads Europe in online video viewing

15 Jun 2011

It's the golden age for the digitally empowered consumer, says PwC

It's the golden age for the digitally empowered consumer, says PwC

14 Jun 2011