Cannes Lions makes "Good Work" easy

CANNES, FRANCE: So often, businesses and individuals want to give back but struggle to find the time to find out how and who could benefit from their sense of social responsibility. This year, Cannes Lions International Festival of Creativity has introduced "Good Work"; in conjunction with YouTube; offering advertising creatives an opportunity to give back.

3 May 2011

Non-profit organisations are urged to post briefs in video format to which creatives may respond by selecting a beneficiary and answering their call for assistance by uploading a 60-second video. The video need not be a commercial; it could take the form of a video presentation of a strategy or a video of an execution in a different format - thinking out of the box is the industry forte.

Deadline for submissions is 9 May 2011; after which the "Good Work" panel, headed up by Craig Davis, chief creative officer of Publicis Mojo; will judge entries. The winning entry will receive a free trip to Cannes for five winners including hotel, flight, delegate pass and a per diem.

As official local representatives, Cinemark's marketing manager; Lynne Wylie says; "The power to make a difference lies in all of our hands; and initiatives such as these, especially when driven by such an influential institution such as Cannes Lions, amplifies the impact we can make on the lives of our fellow man. Let's ... do "good work" and prove the extent of our philanthropic South African society's generosity."