Cannes Lions makes "Good Work" easy

Non-profit organisations are urged to post briefs in video format to which creatives may respond by selecting a beneficiary and answering their call for assistance by uploading a 60-second video. The video need not be a commercial; it could take the form of a video presentation of a strategy or a video of an execution in a different format - thinking out of the box is the industry forte.

Deadline for submissions is 9 May 2011; after which the "Good Work" panel, headed up by Craig Davis, chief creative officer of Publicis Mojo; will judge entries. The winning entry will receive a free trip to Cannes for five winners including hotel, flight, delegate pass and a per diem.

As official local representatives, Cinemark's marketing manager; Lynne Wylie says; "The power to make a difference lies in all of our hands; and initiatives such as these, especially when driven by such an influential institution such as Cannes Lions, amplifies the impact we can make on the lives of our fellow man. Let's ... do "good work" and prove the extent of our philanthropic South African society's generosity."

For more information go to youtube.com/goodwork.