Clinton for Cannes Lions

15 May 2012

CANNES, FRANCE: To celebrate the 10th anniversary of the foundation of Grupo ABC, the largest communications group in Latin America, former-president Bill Clinton will address delegates at the 59th Cannes Lions International Festival of Creativity.

Taking to the stage in the Palais des Festivals in Cannes on Thursday evening 21 June, President Clinton will deliver a keynote speech at the event titled How Advertising Can Help Build a Better World. President Clinton established the William J. Clinton Foundation with the mission to improve global health, strengthen economies, promote healthier childhoods, and protect the environment by fostering partnerships among governments, businesses, nongovernmental organisations (NGOs), and private citizens to turn good intentions into measurable results.

Sponsors initiative

Grupo ABC, which uses social activism as one of its strongest pillars of action, has sponsored the Clinton Global Initiative, which convenes global leaders to create and implement innovative solutions to the world's most pressing challenges, since 2009.

Nizan Guanaes, chairman of Grupo ABC, comments, "Bill Clinton and his Foundation show how we can all act in a thorough and efficient way to improve our lives on the planet. He has a very clear view on how new communication tools are essential to provide well-being and fight the greatest deficiencies in the world today. I'm sure that his address at such a fundamental forum as the Cannes Lions International Festival of Creativity will help provide numerous new ideas and social actions."

Clinton's speech will take place on Thursday 21 June at 18:45 to 19:45 in the Grand Auditorium of the Palais des Festivals, Cannes, France.

To register to attend the 59th Cannes Lions International Festival of Creativity, go to www.canneslions.com.

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