MIPFormats: Finalists for 'Fresh Talent Pitch'

The selected projects are: Bus Stop (P52TV/Spain), Crossword is Coming to Town (SEO Entertainment GmbH/Germany), Dracula Tour Challenge (Small World IFT/USA and Media Factory/Romania), My Baby's Name (Little Nemo/France), On the Name of Love (Newen/France), Queen of Style (Notorious Entertainment GmbH/Germany).

The six creators chosen as finalists will have the opportunity to pitch their programme concept to a live audience filled with buyers, commissioners and distributors from the international formats industry, during a pitching session on Saturday 2 April. The winner will get a chance to spend quality time in Cannes with jury members David Lyle, Annie Wegelius and Colin Jarvis, to fast track their project internationally. The MIPFormats "Fresh Talent Pitch" is organised in association with Entertainment Master Class and The Wit.

Morrison on challenges when building global format brands

MIPFormats will see All3Media CEO, Steve Morrison, deliver the closing keynote on Sunday 3 April. In presenting his keynote entitled "Innovation, Expansion and Hybrids: Pushing the Format," Steve Morrison will consider the creative and commercial challenge of building global format brands.

Morrison's career began as a radio producer in the 70's. In 1974, he joined Granada where he founded Granada Film (1985) and held a number of senior positions until 2002. All3Media was formed in 2003, following the acquisition of Chrysalis Group's TV division led by Steve Morrison. Since then, All3Media has become the UK's largest independent production group in just seven years.

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