The new event, which will include a Digital Trend Day, a Mobile Media Day and an iPad and Tablet Day, is the successor to WAN-IFRA's long-time digital events, Beyond the Printed Word and Mobile Media Day.
"As the media industry evolves, so does the need for new events to keep abreast of developments," said Stig Nordqvist, executive director, Emerging Digital Platforms for WAN-IFRA, who will chair the conference. "The issue today for news publishers is how best to exploit all platforms, and to seize emerging opportunities. Our new event is focused on exactly that."
Digital Media Europe will allow participants to discuss and exchange ideas with their peers in the industry on how to create business on new platforms: online, mobile and tablets. The three conference days can be booked individually or as a package.
Digital Trend Day, on 11 April, will examine future business models, sponsoring and advertising opportunities, online video, and the possibilities for monetising social media.
Mobile Media Day, on 12 April, will focus on the new business of applications (news apps, service apps, fun apps), on enriched services like maps and location-based offerings, and on working with both old and new operating systems (iOS, Android as well as WAP and SMS).
iPad and Tablet Day, on 13 April, will be dedicated to product development for tablets, case studies, strategy and pricing, and analysing and understanding user needs.
For the evolving conference programme, registration and other information, go to www.wan-ifra.org/dme.
