"We're committed to being at the forefront of the industry, which means reflecting trends and at times spearheading them," said CEO of Cannes Lions, Philip Thomas. "The Creative Data Lion is an embodiment of those principles. Insights from data are a powerful driver of creative solutions, so it is imperative that this be recognised and celebrated at the Festival. We are the first global creative awards to do so, which means we are also championing the role data can play in creativity."
Demand for the new Lion began to be voiced in 2012 and its development has since been fired by close consultation with the industry.
A committee of data specialists, awarded senior creatives, technologists and the wider marketing community shared their expertise with Cannes Lions, which, said Thomas, had been instrumental in shaping the category.
"Their unique insights and contributions have allowed us to carve out a credible, forward-thinking entry section that meets the needs of a progressive, innovative industry."
That entry section includes 11 sub-categories encompassing the most creative uses of data and will showcase work where this has been at the core of an idea. The deadline for entries is 27 March 2015.
Other changes
For more information, go to www.canneslions.com.
