Record year for Cannes Lions entries

An overall increase of 19% versus last year, entries have been submitted in 13 categories: Cyber, Design, Direct, Film, Film Craft, Media, Outdoor, PR, Press, Promo & Activation, Radio, Titanium & Integrated and the new Creative Effectiveness Lions.
"As a global event, Cannes Lions reflects the advertising and communications industry around the world," says Philip Thomas, Festival CEO. "The record entries show that the industry is bouncing back from the financial crisis. Entry numbers from emerging countries are significantly up, and Asia has a strong presence this year with large increases especially from Hong Kong, Thailand, Indonesia, Vietnam, China, Malaysia and Singapore. We've also seen a significant increase in entries from Latin America, especially Mexico, Colombia, Argentina and Chile and the Central American nations. Russia has more than doubled, and there is growing confidence in the Middle East, despite its current problems, with many more entries from Bahrain, Lebanon, the UAE, Saudi Arabia and Egypt. The USA remains the top participating country, followed by Brazil, Germany, the UK and France."
'Creativity is becoming a critical business driver'
"Having spoken to many agencies and clients over the last year, there is no doubt that creativity is becoming a critical business driver for many organisations," continued Philip Thomas. "I'm sure that once again the winners at Cannes will point the way forward for what creativity in communications can achieve."
Category | 2008 | 2009 | 2010 | 2011 | % Variation 2010 v 2011 |
---|---|---|---|---|---|
Creative Effectiveness | - | - | - | 142 | n/a |
Cyber Lions | 2757 | 2205 | 2602 | 2835 | +9% |
Design Lions | 1126 | 1139 | 1297 | 1774 | +37% |
Direct Lions | 1697 | 1364 | 1441 | 1858 | +29% |
Film Lions | 4626 | 3453 | 3191 | 3310 | +4% |
Film Craft Lions | - | - | 1110 | 1322 | +19% |
Media Lions | 2000 | 1840 | 2162 | 2895 | +34% |
Outdoor Lions | 5842 | 4498 | 3822 | 4490 | +17% |
PR Lions | - | 431 | 571 | 819 | +43% |
Press Lions | 7442 | 5048 | 4820 | 5415 | +12% |
Promo & Activation Lions | 1103 | 1118 | 1595 | 2125 | +33% |
Radio Lions | 1259 | 1153 | 1235 | 1363 | +10% |
Titanium and Integrated Lions | 432 | 403 | 396 | 480 | +21% |
TOTAL | 28284 | 22652 | 24242 | 28828 | +19% |
All entries can be viewed in the Palais des Festivals in Cannes during the Festival week. Delegates will also be able to watch the videos of all shortlisted entries across all categories.
To register to attend the Festival, go to www.canneslions.com.
Related
#Cannes2025 Media Person of the Year to Amazon president and CEO 14 hours Introducing the Effie Lions Foundation: Building a marketing industry for everyone 13 Jun 2025 All the 2025 Dubai Lynx Awards 14 Apr 2025 Effie joins Ascential’s Lions Division to amplify marketing and creative industries 13 Aug 2024 Cannes Lion Festival bought out by rival business, informa 24 Jul 2024