Canal + to deploy its pay TV offer in Ethiopia

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The agreement was signed during the visit of French President Emmanuel Macron to Ethiopia.

It should be noted that the country’s audiovisual sector has made it very difficult for private operators to enter the market until a recent policy change.

Nevertheless, in Ethiopia, Canal + will face competition from StarTimes and MultiChoice.

With this agreement, Canal+ Africa’s subscriber base, estimated at 4.1 million at the end of last year, could increase in size. This, provided that the operator manages to adapt its content to a well-controlled market by a competitor like MultiChoice.

Until June 2018 and the arrival of StarTimes, the South African operator was practically in a monopoly position in the Ethiopian market.