The launch of the The Weekend Times was followed by the re-branding of the country's first weekend newspaper, the Malawi News which also hit the street the following day with a new look.
“As a leader...five years ago, the company [BNL] introduced the first Sunday paper, the Sunday Times. What other attributes would we look for in a good leader,” asked the MD for the company's umbrella company, Blantyre Printing and Publishing Limited (BP&P), Leonard Chikadya during a press briefing on the eve of the paper's launch in Blantyre.
The newly established evening newspaper will only focus on sports, leisure, entertainment and culture. According to Chikadya, it will fill the gap in the market, as it will be targeting ‘the trendy and outgoing' readership.
