Entering the awards directly places students in front of the industry; whilst winning provides them with the opportunity of a coveted spot on the D&AD Graduate Academy, including a paid placement or bursary.
As D&AD celebrates its 50th anniversary in 2012, there is no better time for graduates to get their work - and their name - in the spotlight.
A wide range of briefs has been set by some of the best creative and business professionals in the world. Challenges include re-branding the City of London; illustrating the cover of Little White Lies magazine; designing the next generation of performance eyewear for Oakley; promoting Spotify's musical conversation on Facebook; creating the hotel room of the future for Intercontinental Hotel Group, and creating a photography story for Rankin's new magazine, The Hunger.
This is also the first year that an award is open to New Creatives, anyone aged 26 or under, or who has graduated within the last two years. Make Your Mark challenges graduates to focus on how they present themselves, and their talent, to potential employers.
The awards aim to provide invaluable skills to thousands of graduates worldwide, allowing industry to help shape and support new talent. 81% of Student Award winners attend an interview within three-months of winning. Placements are supported by many leading agencies, including Interbrand, who are offering a three-month internship to one lucky graduate.
The awards are open to those brave enough to face the briefs and the industry, from anywhere in the world. Through the Student Awards and the Graduate Academy, D&AD is striving to bridge the gap between students graduating, and gaining successful employment, ensuring that the next generation of creative superstars are not forgotten.
Key Student Award statistics
All 23 briefs are now available to download for free.
Go to www.dandad.org for further information.
Key dates in the D&AD Student Awards 2012 programme:
How to apply
For all briefs and to enter, go to: http://www.dandad.org/awards/student.
