WPP expands its Brazilian operation

The agency's unaudited gross revenues for the year ended 31 December 2014 were R $60m with gross assets of approximately $20m at the same date. Clients include Ambev, BRMalls, BRF, Carrefour, Credit Suisse, Grupo Estacio, Insper, Gafisa, GP Investments, Kraft Heinz, Hypermarcas, EY, Qualicorp, Raizen, Xerox and B2W/Lojas Americanas. Founded in 1995, the agency is based in São Paulo with offices in Rio de Janeiro and Brasília. It employs 240 people.

Máquina was named the Best PR Agency in Brazil four times at the prestigious Comunique-se Awards. It is known for its digital and integrated communications work across numerous industries, including finance, education, consumer technology, retail, entertainment, government and tourism. The agency has specialty divisions focused on digital, video content, branding, advertising and package design services.

This investment continues WPP's strategy of investing in fast growing markets and sectors and its commitment to developing its strategic networks throughout the Brazilian market. Collectively (including associates and investments) group companies generate revenues of around US $600m and employ over 6000 people in Brazil, WPP's seventh largest market. In Latin America, WPP companies (including associates and investments) collectively generate revenues of over US $1.6bn and employ over 21,000 people. WPP's public relations and public affairs companies collectively generate revenues (including associates and investments) of US $2bn and employ over 11,000 people worldwide.