Speak your clients' languages - it makes sense
As the Internet continues to render borders and barriers useless, the divide that once guaranteed that many cultures had nothing to do with each other is reversing itself. The more languages a business speaks, the easier a time that business will have expanding into new countries.
Actually implementing a plan that makes your business multilingual, however, will take a little more work. It's not as simple as tasking certain employees with picking up some language learning software or taking some night classes. Languages are delicate, complex things, and often times the cost of hiring a native speaker can be cheaper than having to backpedal over a mistranslated marketing message that may come off as offensive.
In many ways, multilingualism can be interpreted as multicultural as well. An English-speaking business will have an easier time understanding how to move into Canada, the UK, or Australia for example, but cultural norms still need to be adapted to do so.
The infographic accompanying this article and provided by virtualphonenumber.com will tell you which steps are crucial in a plan to expand your brand across multiple borders and languages. From there, it's up to you to put the steps into action and grow around the globe!
