The move potentially opens up new revenue streams to Twitter, which has struggled to expand its user base.
Twitter has some 320 million active users, but claims its "total audience" is much larger, with many more people viewing tweets without joining or logging in.
Twitter product manager Deepak Rao said the new feature would be "a test for marketers to reach the over 500 million people who visit Twitter each month to keep in touch with what's happening without logging in." Rao said this "includes people who click on links to Tweets in Google search."
Much of Twitter's revenues come from ads known as "promoted tweets." The company, which recently brought co-founder Jack Dorsey back as chief executive, has never made a profit.
Twitter shares jumped 6.5 percent on the news to $25.89.
Source: AFP
For more than two decades, I-Net Bridge has been one of South Africa’s preferred electronic providers of innovative solutions, data of the highest calibre, reliable platforms and excellent supporting systems. Our products include workstations, web applications and data feeds packaged with in-depth news and powerful analytical tools empowering clients to make meaningful decisions.
We pride ourselves on our wide variety of in-house skills, encompassing multiple platforms and applications. These skills enable us to not only function as a first class facility, but also design, implement and support all our client needs at a level that confirms I-Net Bridge a leader in its field.
Go to: http://www.inet.co.za
