comScore has released its monthly analysis of US Web activity at the top online properties for July 2010 based on data from the comScore Media Metrix service. Interest in the annual World Series of Poker Tournament drove traffic to online gambling sites during the month as the heavily anticipated 'main event commenced. More than 170 million Americans visited a retail site in July shopping for toys, tickets, and other consumer goods.
The World Series of Poker tournament brought out the competitive side of Americans in July, prompting millions to visit online gambling sites to test their card-playing skills," said Jeff Hackett, senior vice president of comScore Media Metrix. "Retail sites were also popular in July, with toy sites faring particularly well as parents shopped for games and activities to keep their kids occupied during their summer vacation.
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