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May 2012 US search engine rankings

RESTON, US: comScore, Inc has released its monthly comScore qSearch analysis of the US search marketplace. Google Sites led the explicit core search market in May with 66.7% of search queries conducted.

14 Jun 2012

US explicit core search

Google Sites led the US explicit core search market in May with 66.7% market share (up 0.2 percentage points), followed by Microsoft Sites with 15.4% and Yahoo! Sites with 13.4%. Ask Network accounted for 3% of explicit core searches, followed by AOL, Inc. with 1.5%.

comScore Explicit Core Search Share Report* May 2012 vs April 2012 Total US - Home & Work Locations (Source: comScore qSearch)
Core Search Entity	Explicit Core Search Share (%)
	Apr-12	May-12	Point Change
Total Explicit Core Search	100.0%	100.0%	N/A
Google Sites	66.5%	66.7%	0.2
Microsoft Sites	15.4%	15.4%	0.0
Yahoo! Sites	13.5%	13.4%	-0.1
Ask Network	3.0%	3.0%	0.0
AOL, Inc.	1.6%	1.5%	-0.1

*"Explicit Core Search" excludes contextually driven searches that do not reflect specific user intent to interact with the search results.

17.5 billion explicit core searches were conducted in May (up 2%), with Google Sites ranking first with 11.7 billion (up 3%). Microsoft Sites ranked second with 2.7 billion searches (up 2%), followed by Yahoo! Sites with 2.3 billion (up 1%), Ask Network with 521 million (up 2%) and AOL, Inc. with 268 million.

comScore Explicit Core Search Query Report May 2012 vs April 2012 Total US - Home & Work Locations (Source: comScore qSearch)
Core Search Entity	Explicit Core Search Queries (MM)
	Apr-12	May-12	Percent Change
Total Explicit Core Search	17,106	17,532	2%
Google Sites	11,374	11,699	3%
Microsoft Sites	2,638	2,701	2%
Yahoo! Sites	2,311	2,342	1%
Ask Network	511	521	2%
AOL, Inc.	271	268	-1%

"Powered By" reporting

In May, 68.9% of searches carried organic search results from Google (up 0.2 percentage points versus April), while 25.6% of searches were powered by Bing.