May 2011 US search engine rankings
The May 2011 qSearch data represents the second month of results including the impact of Yahoo! Search Direct, Yahoo!'s new feature that delivers search results in real-time while users type their query.
US explicit core search
Google Sites led the US explicit core search market in May with 65.5% market share (up 0.1 percentage points), followed by Yahoo! Sites with 15.9% and Microsoft Sites with 14.1%. Ask Network accounted for 2.9% of explicit core searches, followed by AOL, Inc. with 1.5%.
| comScore Explicit Core Search Share Report* May 2011 vs. April 2011 Total US - Home/Work/University Locations Source: comScore qSearch | |||
|---|---|---|---|
| Core Search Entity | Explicit Core Search Share (%) | ||
| Apr-11 | May-11 | Point Change | |
| Total Explicit Core Search | 100.0% | 100.0% | N/A |
| Google Sites | 65.4% | 65.5% | 0.1 |
| Yahoo! Sites | 15.9% | 15.9% | 0.0 |
| Microsoft Sites | 14.1% | 14.1% | 0.0 |
| Ask Network | 3.0% | 2.9% | -0.1 |
| AOL, Inc. | 1.5% | 1.5% | 0.0 |
*"Explicit Core Search" excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
More than 17.0 billion explicit core searches were conducted in May (up 5% versus April). Google Sites ranked first with 11.2 billion searches (up 5%), followed by Yahoo! Sites with 2.7 billion (up 5%), Microsoft Sites with 2.4 billion (up 4%), Ask Network with 502 million (up 2%) and AOL, Inc. with 254 million (up 2%).
| comScore Explicit Core Search Query Report May 2011 vs. April 2011 Total US - Home/Work/University Locations Source: comScore qSearch | |||
|---|---|---|---|
| Core Search Entity | Explicit Core Search Queries (MM) | ||
| Apr-11 | May-11 | Percent Change | |
| Total Explicit Core Search | 16,277 | 17,024 | 5% |
| Google Sites | 10,652 | 11,155 | 5% |
| Yahoo! Sites | 2,584 | 2,711 | 5% |
| Microsoft Sites | 2,301 | 2,402 | 4% |
| Ask Network | 491 | 502 | 2% |
| AOL, Inc. | 248 | 254 | 2% |
US total core search
Google Sites accounted for 63.3% of total core search queries conducted, followed by Yahoo! Sites with 19.6% (up 1.7 percentage points) and Microsoft Sites with 13.1%. Ask Network comprised 2.6% of total search queries, followed by AOL, Inc. with 1.3%.
| comScore Total Core Search Share Report* May 2011 vs. April 2011 Total US - Home/Work/University Locations Source: comScore qSearch | |||
|---|---|---|---|
| Core Search Entity | Total Core Search Share (%) | ||
| Apr-11 | May-11 | Point Change | |
| Total Core Search | 100.0% | 100.0% | N/A |
| Google Sites | 64.2% | 63.3% | -0.9 |
| Yahoo! Sites | 17.9% | 19.6% | 1.7 |
| Microsoft Sites | 13.8% | 13.1% | -0.7 |
| Ask Network | 2.7% | 2.6% | -0.1 |
| AOL, Inc. | 1.4% | 1.3% | -0.1 |
* "Total Core Search" is based on the five major search engines, including partner searches, cross-channel searches and contextual searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in these numbers.
Americans conducted nearly 19.3 billion total core search queries in May (up 7%). Google Sites ranked first with 12.2 billion searches (up 5%), followed by Yahoo! Sites with 3.8 billion (up 17%) and Microsoft Sites with 2.5 billion (up 1%).
| comScore Total Core Search Query Report May 2011 vs. April 2011 Total US - Home/Work/University Locations Source: comScore qSearch | |||
|---|---|---|---|
| Core Search Entity | Total Core Search Queries (MM) | ||
| Apr-11 | May-11 | Percent Change | |
| Total Core Search | 18,089 | 19,269 | 7% |
| Google Sites | 11,609 | 12,204 | 5% |
| Yahoo! Sites | 3,239 | 3,786 | 17% |
| Microsoft Sites | 2,501 | 2,522 | 1% |
| Ask Network | 491 | 502 | 2% |
| AOL, Inc. | 248 | 254 | 2% |
'Powered by' reporting
As a part of comScore's commitment to represent accurately the continued evolution of the search landscape, comScore is providing insight into the share of organic Core Explicit searches that are powered by Google and Bing.
In May, 67.8% of searches carried organic search results from Google, which is flat month over month. 26.5% of searches were powered by Bing, which is also flat month over month.
Source: comScore
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