comScore Media Metrix ranks top 50 US web properties for April 2011
RESTON, US: comScore, Inc has released its monthly analysis of U.S. web activity at the top online properties for April 2011 based on data from the comScore Media Metrix service. Green sites saw their second consecutive month of strong growth as Americans looked for ways to celebrate Earth Day (April 22) and cut back on fuel costs.
Incentive sites were also popular in April, helping Americans stretch their dollars with promotions, daily deals and free samples, and the Royal Wedding drove gains at entertainment news sites.
"More than 26 million Americans celebrated Earth Day this year by visiting green websites," said Jeff Hackett, executive vice president of comScore Media Metrix. "With fuel prices climbing past US$4 a gallon (about R7.40/litre), Americans have a greater incentive to be thinking green to provide some economic relief."
Source: comScore
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