Incentive sites were also popular in April, helping Americans stretch their dollars with promotions, daily deals and free samples, and the Royal Wedding drove gains at entertainment news sites.
"More than 26 million Americans celebrated Earth Day this year by visiting green websites," said Jeff Hackett, executive vice president of comScore Media Metrix. "With fuel prices climbing past US$4 a gallon (about R7.40/litre), Americans have a greater incentive to be thinking green to provide some economic relief."
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