Google dominates mobile ads, Facebook rises: survey
Google also took in one-third of all digital ad dollars spent globally, according to eMarketer, in its first figures on worldwide digital and mobile advertising at major Internet companies.
The eMarketer figures showed Google had US$4.6bn in mobile ad revenues, a figure expected to rise to US$8.85bn in 2013. That would bring its market share from 52% in 2012 to 56% this year.
Facebook, meanwhile, which had no mobile revenue in 2011, took in US$470m and is expected to increase mobile revenues by more than 333% to over US$2bn in 2013.
That would account for a 12.9% share of the global online mobile advertising market, eMarketer said.
Among the others in the mobile ad sector is online music group Pandora, which is expected to see revenues jump to US$400m this year, but with its market share slipping slightly to 2.5%.
Twitter meanwhile is expected to increase its share to nearly 2% this year with US$310m in revenues.
For the overall online advertising market, Google is expected to boost its share to 33.2% from 31.5% last year. Facebook is expected to hold second place and increase its share to 5%, followed by Yahoo! (3.1%) and Microsoft (1.8%).
EU anti-trust authorities have been investigating Google's dominance of online search advertising platforms.
Source: AFP, via I-Net Bridge
Source: I-Net Bridge
For more than two decades, I-Net Bridge has been one of South Africa’s preferred electronic providers of innovative solutions, data of the highest calibre, reliable platforms and excellent supporting systems. Our products include workstations, web applications and data feeds packaged with in-depth news and powerful analytical tools empowering clients to make meaningful decisions.
We pride ourselves on our wide variety of in-house skills, encompassing multiple platforms and applications. These skills enable us to not only function as a first class facility, but also design, implement and support all our client needs at a level that confirms I-Net Bridge a leader in its field.
Go to: http://www.inet.co.za
