Effective measure regional director, SEA, Russell Conrad, said, "Out of the over 17 million users in SEA found on gaming sites measured by Effective Measure in the month of October, over three-quarters are young to older adults. Gaming is no longer a sub-culture ruled by teens.
"The gaming culture is particularly strong in Thailand and Vietnam, possibly driven by local language gaming sites that cater to the population.
"The interactive aspect of gaming appeals not only to urbanites, but also to rural dwellers. Gaming audiences in capital cities are only 8% more than those in the countryside and other cities. This provides marketers a great opportunity to reach out to a relatively untapped subsegment," said Conrad.
Effective Measure is a leading provider of digital media planning solutions in the emerging markets, bringing best practice online measurement data to premium publishers, platforms, agencies and advertisers. Our products and services offer media planners invested in Oceania, South East Asia, Middle East North Africa and South Africa, a clear insight into the state of the Internet and the ever-growing digital population.
For more information go to www.effectivemeasure.com.
