Sweden's condom challenge

International digital creative agency, Perfect Fools, has taken the RFSUs (Swedish Association for Sexual Education) condom brand, to a new level of eroticism with Kondomkampen (the condom challenge) its latest online effort.

The campaign has the simple aim: Encourage people to have more sex and create a better world as a result. Kondomkampen consists of three online apps, all designed to enhance users chances of getting lucky. The Liggblicken app (The Shag Gaze) lets users take a photo of their four most alluring looks before others pick their favourite. Knullmixen (The F*ck Mix) enables users to pick a series of mood words to go with their desired act before Kondomkampen finds the perfect sexual soundtrack. Knullrullen (The F*ck Reel) lets users switch on their webcams and star in their very own porno placing themselves in one of four classic sex scenarios; including summer staple back seat of the car.

Although a well-known condom brand in the Nordic region, RFSU continues to play a key role in sex education across Scandinavia. Every time a condom is purchased through Kondomkampen, a financial contribution is made to the organisations work raising sexual awareness. So far numbers of units sold as a result of the campaign total 504 331 condoms.