Incobrands to distribute Canderel in Southern Africa

Merisant has appointed Incobrands, a division of Cavi Brands, as the exclusive distributor of Canderel and Equal sweeteners in Southern Africa. The long-term arrangement will commence immediately, with the partnership representing an important opportunity for both companies.

According to US based CEO, Paul Block, "We are excited to partner with Incobrands, which has strong marketing and distribution capabilities and a portfolio of premium, international brands. We see natural synergies between our products and its focus on health and wellness products and its stewardship of other premium brands."

Richard Maree, Merisant's GM for the region, who is based in the UK, adds, "I look forward to working with Incobrands to integrate and leverage our capabilities and brands to provide a seamless transition for our customers and to expand the presence of both products in the region."

"We are very excited about the opportunity of representing these brands in Southern Africa. Merisant is a dynamic company with market leading brands and a strong innovation pipeline and these brands augment our wellness focus," concludes Michael ten Hope, CEO of Cavi Brands.