Wine spritzer expands to Joburg bottle stores
Following its launch in Johannesburg restaurants, the ready-to-drink (RTD) fusion wine spritzer, jimmijagga is now available in bottle stores in Gauteng. It will launch in Cape Town and Durban later this year.
"Since the Johannesburg launch in November 2011, we have done over 70 activations at restaurants, clubs and pubs around the northern suburbs," says Gareth Haarhoff, innovations director at KWV. "A first for fusion wine spritzers in South Africa, our addition to the RTD category has received good reviews from both the restaurants and consumers."
It is available at selected Shoprite Checkers and Tops at Spar stores across Gauteng and bottle stores in Broad Acres, Beyers Naude, Stoneridge, Northriding and Norman Goodfellows.
