BMW SA launches the Young Collectors' Co. initiative

Source: press.bmwgroup.com

With a vision to support the South African art market by cultivating a fresh new perspective on the arts patronage, the BMW Young Collectors’ Co. aims to develop a new generation of art collectors by granting exclusive access to the inner-workings of the contemporary market.

With an invited group of CEOs, founders and entrepreneurs under the age of 40, the BMW Young Collectors’ Co. creates an exclusive network engaging with contemporary culture. Bespoke events will include first-hand experiences with the country’s top artists, galleries, private foundations and art patrons.

The BMW Young Collectors’ Co. aims to fill an education and experience void in the field of art collecting, where - in South Africa - the majority of collectors are older than 50 years of age and lack diversity.

The initiative affords future generations of collectors access to first-hand experiences with the country’s top artists, galleries and art patrons. This essential programming ensures the continent is growing its Africa art economy for generations to come.

Fifty years of support

Thilosh Moodally, BMW SA’s general manager: customer, brand and channel development, says: “For 50 years, the BMW Group has initiated and supported more than 100 cultural cooperations worldwide. As the local arm of the group, we are ensuring that the African art scene benefits from this commitment.”

Founding director of the initiative, Mandla Sibeko, says: “I am passionate about art from Africa, for Africa. I am elated about the narrative of African art and how the BMW Young Collectors’ Co. engages with Africa through its creativity."

"Whilst focusing on South Africa, the group will have a global reach, which is key to continuing the vital work of inserting the works of African artists into the canon of art history. Through considered programming, the platform ensures we are responsibly educating and growing our African art economy for generations to come," concludes Sibeko.