Audi A4 celebrates 25 years in the making

Employees from all production departments and from quality assurance.

Since then, the brand with the 'Four Rings' has produced more than 7.5 million units of the model. A quarter of a century after its birth, demand is unabated for the Audi A4, now in its fifth generation. With 344,586 units sold in 2018, the A4 is one of the world’s most popular model of the Four Rings.

Approximately every fifth Audi delivered worldwide today comes from this series. In South Africa, the Audi A4 remains the best-selling model for the brand on local soil. Since its launch 25 years ago, the model has contributed to just under 110,000 sales for Audi in South Africa.

The Audi A4 set new standards when it went into production in 1994 as the successor to the Audi 80 series. With its elegance, sportiness and comfort, it quickly impressed customers all over the world.

The model became a bestseller in its first full year of production in 1995, when more than 272,052 units drove off the production line. And today, the model continues to launch highlights in its class with numerous driver assistance systems.

“For a quarter of a century now, the Audi A4 has symbolised the Four Rings like no other model. It stands for cutting edge technology in the premium mid-range, as well as for innovative production technologies at the highest level,” said Albert Mayer, plant director at Audi’s site in Ingolstadt.

“The Audi A4 is a key pillar of the Ingolstadt plant in particular. Our employees’ tireless commitment and passion for our brand have been and continue to be the driving force behind the impressive success story of the A4.”

Peter Mosch, chairman of the Group Labor Council at AUDI AG, says, “The A4 is a symbol of the Audi brand’s success. Our colleagues have made this possible over the past 25 years with a lot of dedication and commitment. This is a great achievement of which we members of the Works Council are very proud, and upon which I would like to congratulate everyone involved.”

Demand for the Audi A4 is unabated in what is now (since 2015) the fifth generation. Customers from China, Germany and the United States, most frequently decide on an Audi of the A4 series.

In 2018, about one in five cars delivered by Audi in the German market came from this series. The most popular Audi model in China is the long wheelbase A4, which is produced especially for the Chinese market.