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Marketing & MediaWhy relevance, not reach, is the real driver of email performance
Cristelle Snyman, Everlytic 27 minutes

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Since its launch earlier this year, the site has proved successful with both local and international users seeking accommodation across the country. Since day one, the team has monitored requests from guests and quickly found that South Africans have a check list of certain 'ingredients' that, according to them, ensures a great holiday.
"When guests enquired about accommodation, we found that travellers had specific criteria that were the deal makers or breakers," says its marketing manager, Denise Neethling.
The site has also made its mark on social media platforms and is currently one of the top Afrikaans brands on Facebook with more than 46 000 followers. For more information, go to www.lekkeslaap.co.za.