Business Report says that growth plans for the company include reaching new consumers, particularly those in the emerging black market, where few customers were apparently aware of the nutritional value of mushrooms.
Before its sale, AVI reported that Denny's revenue had grown by 7% to R385,2-million and its operating profit increased by 8,9% to R50-million. The company performed well in terms of getting fresh mushrooms to market and embarking on an aggressive strategy to boost sales.
The total value of fresh mushrooms sold in South Africa is R600-million.
